During the 60 minute webinar you will get a clear understanding on how to optimise your Marketing Mix and analyse the effects of your media investments – for maximum sales and brand impact.
Additionally, we will present an exclusive study recently released by Nepa and Facebook on how to best use Social Media Marketing to drive retail sales.
Take aways:
– The new marketing landscape: Media investments in a post-pandemic era
– Marketing Mix Modelling: The Nepa way!
– Nepa/Facebook study: In-depth learnings and insights for your Social Media Marketing
– Facebook’s perspective – the importance of measurement, incrementality and why companies should adopt a “test and learn” approach
Speakers:
Kalle Backlund, Marketing Mix Modelling lead at Nepa. Kalle.backlund@nepa.com
Johan Kvist, Nordic Science Lead Facebook. johankvist@fb.com
Moderator:
Frida Wallsbeck, Marketing lead at Nepa. frida.wallsbeck@nepa.com
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