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Nepa, the marketing intelligence company, is strengthening its portfolio of strategic analytics tools for marketing optimization with the launch of Continuous Marketing Mix Modeling (cMMM). cMMM is a scenario planning tool for real-time optimization of marketing investments. The new product has already shown significant results during the pilot phase. By leveraging the real-time insights provided by cMMM, a global retail client identified opportunities to optimize their marketing investments, equal to a sales increase of €3.2 million, or just over 36 million SEK.
“Our clients have been asking for faster and more accurate insights tied to marketing investments and sales outcomes, especially given today’s increasingly complex media landscape. With cMMM, we not only deliver data but also empower our clients to act tactically and quickly in response to changes while building a long-term strategy for sales and marketing. This is a natural extension of our commitment to helping our clients drive both short-term impact and long-term growth, says Anders Dahl,” CEO at Nepa.
cMMM complements Nepa’s existing portfolio of strategic tools, which includes Brand Tracking, Campaign Measurement, and MMM. This toolbox provides CMOs with a comprehensive view to secure long-term brand development with a clear link to business performance.
Nepa helps companies worldwide grow by using data and insights. With the launch of cMMM, companies can now track their marketing investments and sales effects in real-time. On average, customers have experienced a 14% increase in ROI by leveraging Nepa’s real-time, industry-specific insights.
The launch of cMMM marks an important milestone in Nepa’s journey to integrate advanced data analytics and AI into its product offerings. The product further strengthens the portfolio around continuous, always-on analysis, where Nepa’s ongoing Brand Tracking is already a central part of the company’s offering.
“With cMMM, our clients further strengthen their position against competitors. The combination of our experienced consultants and an innovative product portfolio creates an unbeatable offering in our niche. Our clients can now monitor their marketing efforts with unprecedented detail and make faster, more informed decisions that directly impact their competitiveness and results,” says Robert Beatus, Chief Product Officer at Nepa
What Nepa’s cMMM Offers:
About MMM:
Marketing Mix Modeling (MMM) is an analytical method used to measure and understand the impact of various marketing efforts on sales and other business outcomes. By analyzing historical data, MMM helps companies determine which marketing channels and activities deliver the best return on investment, making it possible to optimize future investments and strategies.
For more information and inquiries, please contact:
Anders Dahl, CEO
Email: anders.dahl@nepa.com
Mobile: +46 70 275 84 45
Robert Beatus, CPO
Email: robert.beatus@nepa.com
Mobile: +46 76-3377402
Discover how Nepa can help you optimise your marketing efforts and achieve your business goals.
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