Is your brand known – or just seen?
Let’s be honest – it’s never been enough to just show up. The brands that win are the ones that stand out and stay relevant.
Distinctiveness and relevance aren’t the result of awareness, they’re what create it.
If your brand isn’t connecting with what matters to your customers, you’re not growing. You’re blending in.
So the real question isn’t “How visible are we?”
It’s: Do people know us for the right reasons, and do those reasons make them choose us?
The problem: Positioning without precision
Most brands define themselves based on what they want to be. But few know how they’re actually perceived – or whether that perception has any real impact.
Here’s what we see again and again:
- Internal decks full of brand traits that sound great but don’t influence customer decisions
- Campaigns built around messages no one remembers. Or worse, no one understands
- A heavy focus on reach and impressions with little insight into what’s sticking and why it matters
- Measurement strategies that stop at awareness, ignoring the signals that actually drive choice
Without the right insight, you’re not positioning. You’re hoping. And that’s not a strategy.
The solution: Make your position impossible to ignore
This is where Brand Touch changes the game.
Brand Touch is Nepa’s model for decoding how your brand is emotionally and functionally positioned in the market – and what drives people to choose you.
Because if you want to grow, you need to know what’s working, what’s resonating, and what’s just noise.
What Brand Touch gives you:
- A market-level view of how your brand is perceived today
- Clarity on the emotional and functional traits that drive customer preference
- A deep understanding of your competitive position – and where the whitespace is
- A structured framework built on 120 brand traits and 8 personality segments
No fluff. No black boxes. Just the data you need to create a brand that’s impossible to ignore.
From snapshot to strategy – and real movement
Brand Touch isn’t just a piece of research. It’s the start of something bigger.
It helps you move from “where are we?” to “what do we do next?” and gives you the confidence to act.
Whether you want to double down on what sets you apart or shift how you’re perceived, Brand Touch gives you the insight and direction to do it.
And it doesn’t stop there.
With a clear position in place, you can connect your brand work to continuous tracking – to monitor how your perception shifts, how your key traits are landing, and how your communication is influencing customer preference over time.
Because insight without follow-up is just a missed opportunity.
Efficient process. Long-term impact.
A Brand Touch project takes around 6–7 weeks – from questionnaire design and data collection to analysis, visualisation and strategic consultancy.
But the impact doesn’t end at delivery.
Brand Touch can be integrated into your ongoing brand tracking setup – or used as the foundation for evaluating how campaigns and messages reinforce (or weaken) your desired position.
It’s not just measurement. It’s momentum.
Bonus: Make your position show up when it matters
A strong brand position is powerful – but only if people think of you when it counts.
That’s where Category Entry Points (CEPs)come in.
CEPs are the moments, contexts and needs that trigger brand recall in buying situations.
Think: “When I’m in a hurry,” “When I want something premium,” or “When I need to treat myself.”
This is where Brand Touch and CEP tracking connect:
Brand Touch helps you define the traits that make your brand distinctive.
CEP tracking tells you when those traits are recalled – and if they drive choice.
Used together, they turn positioning into something measurable, dynamic – and actionable.
Because it’s not enough to be known. You need to be relevant when decisions are made.
Ready to move from perception to preference?
A brand strategy that isn’t grounded in how people actually think, feel and choose is just a story.
Do you want to see how Brand Touch can help you own your space, shape perception and drive results?
Published on: 5TH NOV 2025