Emotion Palette: Optimise the Emotional Impact of Your Marketing Campaigns

In a saturated media landscape, the only campaigns that stick are the ones that make people feel.
That’s why brands across Europe turning to Emotion Palette—Nepa’s powerful campaign measurement tool—to unlock the emotional intelligence behind their marketing efforts.

As a popular add-on to our CampaignPulse suite, Emotion Palette empowers marketing teams to go beyond impressions and clicks. It reveals how audiences really feel—and how those feelings drive action.

Why Emotion Matters in Modern Marketing

Emotion is the key driver behind brand recall, loyalty, and conversion.

Marketing managers today face tighter budgets, increased accountability, and higher expectations. Traditional KPIs like reach and frequency no longer provide a complete picture. What’s missing? Emotional impact.

Emotionally engaging campaigns are more:

• Memorable
• Shareable
• Profitable

Yet most marketers lack the tools to measure this emotional effect—until now.

What Is the Emotion Palette?

Emotion Palette is an advanced analytics module that quantifies the emotional response your campaign evokes. Through a structured framework, it segments audience reactions into five scientifically grounded categories:

• High energy, positive (e.g. excitement, inspiration)
  
• Low energy, positive (e.g. calm, comfort)
  
• High energy, negative (e.g. urgency, tension)
  
• Low energy, negative (e.g. disappointment, fatigue)
  
• Neutral

📈 “We used Emotion Palette to test two variations of our campaign before launch. The ad that scored higher in ‘High energy, positive’ emotions delivered 3x the brand recall.” — UK Retail Brand, Nepa Client

These insights give you the power to optimise everything from message to media placement—based on how your audience feels, not just what they see.

5 Reasons Marketing Leaders Choose Emotion Palette

#1. Smarter Campaign Optimisation

Refine messaging, visuals, and tone in real-time. Know which emotions work—and why.

#2. Beyond Vanity Metrics

Move past surface KPIs. Track emotional effectiveness with precision.

#3. Improved Brand Recall

Emotionally resonant campaigns are remembered longer and spark stronger customer connections.

#4. Faster Decision-Making

React to audience feedback mid-flight and pivot campaigns while they’re still live.

#5. Measurable Business Impact

Align marketing creativity with commercial performance—driven by emotional intelligence.

How Emotion Palette Works

Emotion Palette uses targeted survey methodology to map emotional response. Respondents are asked to select from a curated list of emotions. These are then categorised by:

• Energy level (High / Low)
• Emotional charge (Positive / Negative)

The output? A visual map of your campaign’s emotional footprint—plus actionable insights on how to enhance emotional resonance and boost campaign ROI.

🧠 Emotion Palette is grounded in psychological research and behavioural science. It translates feelings into frameworks you can use to make data-driven marketing decisions.

Why Nepa?

✔️ Backed by Science & Strategy
Nepa has over a decade of experience helping global and UK brands decode audience behaviour and brand perception.

✔️ Fully Integrated with CampaignPulse
Use Emotion Palette alongside modules like Brand Tracking for a 360° view of performance.

✔️ Trusted by Leading European Brands
From FMCG to telecom, our clients use Emotion Palette to confidently optimise creative before, during, and after launch.

The Result?

✅ A campaign that doesn’t just reach people—it moves them.
✅ Messaging that breaks through cognitive noise and drives emotional engagement.
✅ Creative that converts with clarity, connection, and confidence.

Ready to Turn Emotion Into Strategy?

Let’s talk.
Find out how Emotion Palette can help your team launch campaigns that resonate more deeply, deliver better results, and build brand equity in the moments that matter most.

👉 Contact us now to book a demo or speak with a CampaignPulse consultant.