How it works:
Emotion Palette is seamlessly integrated into Campaign Pulse, adding a standardized question that captures the full spectrum of emotional responses—from negative (angry, frustrated, sad) to neutral, to positive (happy, hopeful, euphoric). Results are visualized in an intuitive framework, making it easy to see which emotions your campaign evokes and how these compare to Nepa’s extensive benchmarks.
As an add-on to Campaign Pulse, Emotion Palette enables you to:
- Maximize campaign effectiveness: Identify which emotions drive engagement, recall, and brand preference—then optimize creative and messaging to boost results.
- Track emotional impact over time: Results are visualized in an intuitive framework, making it easy to see which emotions your campaign evokes and to compare them with your previous campaigns, ensuring you can track development and progress over time.
- Fine-tune content and tone: Use emotional insights to guide agencies, brief creative teams, and ensure your campaign lands as intended.
- Drive brand growth: Emotional engagement is directly linked to brand awareness, liking, and action—Emotion Palette helps you unlock this potential.
Why choose Emotion Palette as an add-on?
- Actionable insights: Go beyond “what worked” to understand “why it worked”—and what to do next.
- Speed and simplicity: Integrated in Campaign Pulse, results are delivered quickly and are easy to interpret.
- Strategic value: Use emotion data to set frameworks, guide future briefs, and create more resonant, effective campaigns.
Emotion Palette is the smart choice for brands that want to capture hearts, not just minds—and turn every campaign into a catalyst for real, lasting impact.
Learn more about Campaign Pulse here, or get in touch for a meeting with one of our sales persons.
Published on: 23RD SEP 2025