It’s almost that time of the insights calendar again! ESOMAR Congress is soon to be upon us, and for a third year in a row you’ll have two chances to watch a Nepian in action at the prestigious event.
Hoping to surpass Valere Demelier’s silver medal at last year’s congress, Junior Data Scientist Vanessa Kwok is one of the final 8 Young ESOMAR Society (YES) presenters. During her 60-second elevator pitch, she will describe her project ‘From Complexity to Clarity: Democratising Data Analysis’.
In this speedy talk she will take us through a recent project that allowed non-technical experts to run real-time regression models and uncover valuable insights independently, fostering faster decision-making, deeper client solutions, and a more inclusive, data-driven culture at Nepa.
At ESOMAR Congress in 2022 IKEA Canada and Nepa incorporated brand effects into Marketing Mix Modelling. For Congress 2023 Klarna and Nepa investigated the relationship between MMM and creatives. To complete the trilogy, in 2024 Nepa and Meta deep dive into MMM and campaign timings, expanding MMM to more tactical decision making than ever before.
Carolina Stubb will be joined by Meta’s Alfonso Calatrava for their talk on ‘Supercharging Media Optimisation by Unlocking the Power of Time; Uncover not just where to invest your marketing budget, but when’.
If Vanessa’s pitch wows attendees, then alongside two other finalists she will be showcasing her full pitch Pecha Kucha style to decide on the winner.
Alongside Vanessa and Carolina, Client Strategy Director Daanish Alam, Senior Account Manager Cecilia Fejne, and Account Director Pål Magnusson Amu will be attending to explore the latest trends, innovations, and insights in the field of market research. All are more than happy to meet up over a coffee, just get in touch!
Congress is ESOMAR’s flagship event that serves as a prominent platform for industry professionals, researchers, and experts to converge and learn. The event showcases a diverse array of sessions, including keynote presentations, panel discussions, workshops, and interactive sessions led by thought leaders and pioneers in the industry.
‘Supercharging Media Optimisation by Unlocking the Power of Time; Uncover not just where to invest your marketing budget, but when’.
Discover how Nepa can help you optimise your marketing efforts and achieve your business goals.
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