Four days designed to accelerate learning, test new thinking, and connect people shaping the future of research. Researchers, agency leaders, academics and brand decision-makers will explore how the insights world is evolving – and what that means for better business decisions.
What the programme will bring
Speakers & thought leadership
Over 100 speakers from around the world will share ideas that move the industry forward. Topics span from how artificial intelligence is reshaping human decision-making, to new methodologies, to the role of sustainability in research.
Among the key sessions is one that explores the intersection of cognitive science, human emotion, and algorithmic design – a timely look at how AI is influencing how we think, feel and decide.
Themes & topics
The core theme “Reimagine” challenges attendees to go beyond the status quo – to rethink tools, approaches, and the role insights play in decision-making. Expect focus on:
- AI’s impact on trust, emotion, ethics and decision quality
- Hybrid methodologies that adapt to shifting behaviours and channels
- Sustainability as both a topic and a guiding principle for research practices
Networking and experience
ESOMAR has built in plenty of space for connection – from welcome receptions and themed evenings around Prague, to the Awards Dinner at Žofín Palace and informal meetups in open-air venues.
Key facts at a glance
- Dates: 28 September – 1 October 2025
- Venue: O2 Universum, Prague, Czechia
- Attendees: 1,000+ insights professionals from across the globe
- Speakers: 100+ global leaders in research, data, AI, innovation
- Theme. “Reimagine” – rethinking methods, tools, and the purpose of insight
- Special sessions. Workshops, plenaries, case studies – covering AI-psychology, hybrid models, sustainability and more
Why “Reimagine” matters
The insights industry is facing pressure from multiple directions: accelerating technology, shifting consumer expectations, complex global challenges, and a need for faster, more responsible insight. ESOMAR Congress 2025 is designed to do more than reflect – it aims to drive change. For agencies, brands and insight leaders, it’s a chance to rethink relevance and responsibility.
Key takeaways for decision-makers may include:
- Embedding trust and ethics into AI-led research
- Choosing between hybrid and traditional methods with purpose
- Using insights not just to analyse the past but to anticipate what’s next
- Ensuring sustainability is more than just a conversation
What you shouldn’t miss
- The session on AI and human psychology – a bridge between science and strategy
- Workshops focused on hybrid research tools and frameworks – especially around blending remote, in-person and digital methods
- Social and networking opportunities – ideal for sparking new partnerships and fresh ideas
- The ESOMAR Awards evening – a showcase of innovation at its best
Conclusion
ESOMAR Congress 2025 invites the industry to push boundaries – to reimagine what insight can be, and how it can fuel stronger, smarter business decisions in a rapidly changing world. For anyone involved in research strategy, measurement, or implementation, this will be one of the most future-focused events of the year.
Nepa will be there.
We’ll listen, challenge, connect – and most importantly, share the insights that matter most with you after the event. Stay tuned.
Published on: 16TH SEP 2025