Unlock the full value of your media
Learn how to measure long-term media impact with modelling approaches from Nepa & Meta. Discover why 60% of media ROI comes from long-term effects—and how you can start measuring it effectively.
In this whitepaper, leading experts from Meta, Nepa, and GfK share practical modelling approaches for long-term media measurement.
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Inside, you’ll discover:
- Two proven modelling approaches:
- Brand Metrics via a Two-Step Model
- Dynamic Linear Models (DLM) for Base Sales & Price Sensitivity
- The pros, cons, and data requirements of each method
- Real-world insights from cross-industry studies showing that long-term media effects account for up to 76% of ROI
- Practical guidance on selecting the right method for your business context
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Why It Matters
Short-term wins aren’t the whole story
While digital has made it easier to measure immediate impact, traditional marketing mix models fail to capture the long-term effects that truly drive brand equity, base sales, and premium pricing power.
Don’t leave ROI on the table. This whitepaper gives you the tools to build a complete picture.