Stockholm (HQ)

Maria Skolgata 83
Stockholm, Sweden

define your brand

How people
perceive you

We use Brand Touch to understand how brands, campaigns, products, and other assets are perceived by the market. When it comes to personalities – whether it’s a person, a character, or a brand – there’s no black or white, but a rainbow of different shades.

Defining your brand personality is no easy task, but it determines consumer perception and helps you shape the most successful way to communicate. This is where Brand Touch comes to the rescue. We ask people to associate brands with a set of given attributes and then find out the meaning behind being associated with each of them. So, you can adjust your brand personality to maximise success.

Test, retest, then test some more

Make the
right decisions

Brand Touch enables brave marketeers to test different ideas even after data has been collected; how is your brand perceived based on gender or age? We can help you evolve your brand dynamically based on your consumers’ perception.

Brand Touch Heat Map
Make the right decisions

Your brand in context

Whether you need to make a decision on your current brand image, evaluate if your brand position is competitively strong, or decide on what type of media you want to use, Brand Touch provides you with the findings to make the right decisions using evidence-based insights.


Create a unified, and relevant view of your brand to create internal alignment with stakeholders. Turn your brand’s personality into a concrete and tangible asset, saving time and budget.


Define your brand personality and understand how to reflect it in your communication, how to find the right partners and how to speak to your audience successfully.

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT


Our experience allows
us to bring our expertise
to any sector


Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Willingness to Pay

True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.

Market Segmentation

Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.

Brand Asset Optimisation

Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.


Our insights, inspiration and news

As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.

Explore more

Get in touch