define your brand
How people
perceive you
We use Brand Touch to understand how brands, campaigns, products, and other assets are perceived by the market. When it comes to personalities – whether it’s a person, a character, or a brand – there’s no black or white, but a rainbow of different shades.
Defining your brand personality is no easy task, but it determines consumer perception and helps you shape the most successful way to communicate. This is where Brand Touch comes to the rescue. We ask people to associate brands with a set of given attributes and then find out the meaning behind being associated with each of them. So, you can adjust your brand personality to maximise success.
Test, retest, then test some more
Make the
right decisions
Brand Touch enables brave marketeers to test different ideas even after data has been collected; how is your brand perceived based on gender or age? We can help you evolve your brand dynamically based on your consumers’ perception.
Make the right decisions
Your brand in context
Whether you need to make a decision on your current brand image, evaluate if your brand position is competitively strong, or decide on what type of media you want to use, Brand Touch provides you with the findings to make the right decisions using evidence-based insights.
Actions
Outcomes
Testimonials
OUR CLIENTS
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Willingness to Pay
True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.
Market Segmentation
Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.
Brand Asset Optimisation
Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.
THINKING
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.
