Products

Brand Tracking

Product Overview

Brand tracking that turns consumer insights into faster growth and stronger market impact.

Pricing Overview

Prices start at 15.000 SEK/month, including brand funnel and market overview analysis. Brand coverage: 8 brands. Brand positioning statements: 8. Unlimited logins. 8 target groups and 75 Interviews per week. Contact our sales team here to receive a quote tailored to your needs

Features

Measure brand awareness, perception and performance in real time.
Uncover hidden risks and opportunities with AI-powered analysis.
Drive smarter strategy with easy-to.use, insightful dashboards.

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Trusted by Leading Brands

OVERVIEW

Smarter brand tracking that delivers insights you can act on — fast.

Marketers are under pressure to prove brand impact and move faster than ever. You need a solution that shows what’s working — without the wait.

Nepa’s Brand Tracking continuously measures brand health, powered by AI-enhanced insights and real-world consumer data. Spot risks early, track campaign impact, and drive growth with confidence.

Solutions

Solutions to your top brand tracking challenges

Make smarter decisions faster with Nepa’s Brand Tracking.

Our solution gives you the insights to see true brand performance, not just surface metrics. With AI-powered trend detection and our intuitive dashboards, you’ll spot risks earlier, act on real growth opportunities, and connect marketing spend to brand health development — all in real time.

Now you can leave slow, disconnected tracking behind and power faster, more confident marketing decisions.

Learn more about how Nepa helps you grow stronger brands.

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FEATURES

Unlock deeper insights and faster growth with these powerful brand tracking features.

Real-time Brand Health Tracking

Continuously monitor brand awareness, perception and loyalty to stay ahead of market shifts.

AI-Powered Trend Detection

Uncover real trends hidden in your data with AI models trained to spot meaningful changes

Campaign Impact Analysis

Measure how marketing spend and your campaigns influence brand strength, customer loyalty and brand growth.

EXPERTISE

How leading brands stay ahead — and how you can too

What separates brands that grow from those that fall behind?

In this short video, you’ll discover how smarter insights, faster decisions and deeper consumer understanding are changing the game — and how Nepa helps brands act with confidence.

If you’re rethinking how to track brand health and drive real growth, this is the best place to start.

Add-ons

Powerful add-ons for your brand tracking

Category Entry Points

Understand in which situations your brand is top of mind. Track mental availability linked to real-world purchase triggers—and identify the moments that matter most for future growth.

BrandPremium

Quantify your brand equity in financial terms. This module measures willingness to pay versus competitors—perfect for premium strategy, value communication, and proving long-term brand impact.

Brand Touch

Reveal your brand’s emotional fingerprint using Nepa’s Brand Touch personality model. Ideal for brand platform development, tone-of-voice, creative briefs and strategic repositioning.

WHY CHOOSE US

Proactive reports & insights

We don’t just deliver data—we deliver clarity, consistently. With our proactive approach, you stay ahead of the curve, not just in the loop.

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use brand
tracking to grow better

From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite

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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum

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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…

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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.

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Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.

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case studies

See how customers use brand
tracking to grow better

GANT

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

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VARNER

Telenor

Sinebrychoff

Kellogg’s

Fashion Retailer

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

GET STARTED

Regain productivity and power connection with brand tracking.

Get a Demo

FAQ

Quick answers to questions you might have

01 What makes Nepa’s Brand Tracking different from traditional solutions?

Unlike traditional trackers that deliver data weeks later, Nepa provides real-time brand health insights powered by AI-enhanced analysis. This means you can act faster, spot risks earlier, and make smarter marketing decisions—without waiting for static reports.

02 How does AI improve my brand tracking?

Our AI models continuously scan your brand data to detect trends, highlight risks and opportunities, and link campaigns to brand outcomes. You’ll see changes as they happen—not weeks later—so you can adapt strategy in real time.

03 What kind of brand metrics can I track with Nepa?

You can track brand awareness, perception, loyalty, and campaign impact. Add-ons like Category Entry Points, BrandPremium, and Brand Touch let you go even deeper—quantifying brand equity, mental availability, and emotional positioning.

04 Can I customize what I see in the dashboards?

Yes. From onboarding, we tailor your dashboards around your KPIs, filters, and audiences. You’ll get clear, easy-to-use views that deliver clarity, not clutter, and support faster decision-making.

05 What kind of support will I get after going live?

You’ll have a dedicated team of experts monitoring your data, flagging important shifts, and guiding actions—no ticket system needed. We also hold regular insight meetings to turn data into strategy and help you prove ROI.

06 Who is Nepa’s Brand Tracking best suited for?

It’s ideal for marketing leaders who need to prove brand impact quickly, optimize spend, and connect efforts directly to growth. Especially valuable for brands seeking to move faster and stay ahead of shifting markets.

07 How do I get started?

Just book a demo. In less than an hour, we’ll show you how smarter tracking can elevate your strategy and accelerate brand growth—starting today.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time

Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING

Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

Brand Tracking

Smarter brand tracking that delivers insights you can act on — fast.

Solutions to your top brand tracking challenges

Make smarter decisions faster with Nepa’s Brand Tracking.