Products

Campaign Pulse

Product Overview

Campaign evaluation that measures true impact—and shows you how to improve next time.

Pricing Overview

Our Campaign Pulse is very competitively priced. Contact our sales team here to receive a quote tailored to your needs

Features

Track the effect on your brand, emotional impact, and real-world effectiveness across every channel. Benchmark performance against 2,800+ campaigns to understand what works—and why. Campaign Pulse unlocks clear, actionable insights to optimise your next campaign for even bigger results.

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Trusted by Leading Brands

OVERVIEW

See how your campaigns really perform—and what to do next

Ever launched a campaign and wondered what actually moved the needle?

Nepa’s campaign evaluation cuts through vanity metrics to reveal true impact—brand effect, emotional connection, and sales power.

Watch how continuous testing and deep benchmarking help you optimise creative, sharpen strategy, and make every campaign count.

Solutions

Solutions to your top campaign evaluation challenges

Most marketers struggle with delayed feedback, shallow metrics, and no clear next steps. Sound familiar?

Nepa’s campaign evaluation changes that. We deliver fast, holistic insights—combining reach, brand effect, and emotional impact—benchmarked against 2,800+ campaigns.

With clear campaign testing, you’ll know what’s working, what to change, and how to get more from every campaign.

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FEATURES

Strategic insights – consultative analysis by our brand and marketing experts

Benchmarking database

See how your campaign stacks up against 2,800+ campaigns across industries

Cross-channel insights

Understand performance across all media—from TV to digital, social, and more

Emotional impact tracking

Go beyond impressions and clicks to measure how your campaign makes people feel

Creative optimisation

Get clear, actionable recommendations to improve your campaign’s effectiveness

Fast reporting

Access decision-ready insights quickly, so you can adapt in real time

EXPERTISE

Are your campaigns making the impact you think they are?

It’s easy to get lost in metrics that look good but don’t tell the full story.

Nepa helps you dig deeper—measuring not just reach, but real emotional impact and brand effect across channels.

Watch how we make campaign evaluation faster, clearer, and more actionable—and book a demo if you’re ready to take your campaigns further.

Add-ons

Powerful add-ons for your Campaign Pulse

Category Entry Points

Understand in which situations your brand is top of mind. Track mental availability linked to real-world purchase triggers—and identify the moments that matter most for future growth.

BrandPremium

Quantify your brand equity in financial terms. This module measures willingness to pay versus competitors—perfect for premium strategy, value communication, and proving long-term brand impact.

Brand Touch

Reveal your brand’s emotional fingerprint using Nepa’s Brand Touch personality model. Ideal for brand platform development, tone-of-voice, creative briefs and strategic repositioning.

WHY CHOOSE US

Proactive reports & insights

We don’t just deliver data—we deliver clarity, consistently. With our proactive approach, you stay ahead of the curve, not just in the loop.

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use
campaign to grow better

From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite

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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum

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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…

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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.

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Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.

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case studies

See how customers use
campaign to grow better

GANT

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

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VARNER

Telenor

Sinebrychoff

Kellogg’s

Fashion Retailer

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

GET STARTED

Regain productivity and power connection with campaign pulse.

Get a Demo

FAQ

Quick answers to questions you might have

01 What is the difference between ad hoc and continuous MMM solutions?

Ad hoc MMM solutions are designed for in-depth strategic insights, providing a snapshot of your past marketing effectiveness. Continuous MMM, on the other hand, offers ongoing insights with regular updates based on the latest data and trends, allowing for continuous follow-up and strategic planning.

02 How is Nepa capturing the impact of investments on brand?

Nepa’s MMM captures both the direct short-term effects and the long-term brand impact of marketing activities on conversions. This dual approach ensures a comprehensive understanding of how media investments contribute to brand equity and sales over time – decreasing the risk of overestimating the short-term effects. We use brand tracking KPI as a proxy, reflecting changes in brand equity over time. However, in the model, the ultimate output remains sales, ensuring that brand-building efforts are linked to actual business impact and you can report a monetary value of branding efforts.

03 What channels does Campaign Pulse cover?

All of them. From TV and digital to social and beyond, Campaign Pulse provides cross-channel insights so you understand campaign effectiveness in a holistic, connected way.

04 Can it help improve future campaigns too?

Yes. By comparing your results to our benchmarking database and running multiple post-campaign tests, you get clear, actionable guidance to optimize creative, improve strategy, and boost performance in future campaigns.

05How fast will I get results?

Insights are delivered quickly and clearly—no long waits, no guesswork. With continuous feedback, you can adapt faster, sharpen your approach, and make smarter decisions in real time.

06 Who should use Campaign Pulse?

It’s built for marketers and brand leaders who want to measure more than just media metrics—those who care about the real impact of their campaigns and want to optimize both creative and strategy with confidence

07 How do I get started?

Just book a demo. We’ll show you how Campaign Pulse works, what kind of insights you can expect, and how it helps you get more from every campaign—starting now.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time

Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING

Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

Campaign Pulse

See how your campaigns really perform—and what to do next

Solutions to your top campaign evaluation challenges

Most marketers struggle with delayed feedback, shallow metrics, and no clear next steps. Sound familiar?

Strategic insights – consultative analysis by our brand and marketing experts

Benchmarking database

Cross-channel insights

Emotional impact tracking

Creative optimisation

Fast reporting

Are your campaigns making the impact you think they are?

Powerful add-ons for your Campaign Pulse

Category Entry Points

BrandPremium

Brand Touch

Proactive reports & insights

Onboarding

Ongoing Support

Insight Meetings

See how customers usecampaign to grow better

See how customers usecampaign to grow better

GANT trusts Nepa to help it grow

Award winning surveys

Regain productivity and power connection with campaign pulse.

Quick answers to questions you might have

Products that power growth

Still guessing what’s driving your brand growth? Stop.

From brand building to conversion-driving, we’ve got your back.

Our Products

Brand Tracking

Marketing Mix Modelling

Campaign Evaluation

See how customers use
campaign to grow better

See how customers use
campaign to grow better