As Fortnox expanded its offer, Nepa delivered the insight needed to clarify positioning, refine strategy and fuel sustainable growth.
THE OVERVIEW
Fortnox
CLIENT
Fortnox
Fortnox
Year
2001
2001
Industry
Fintech
Fintech
SOLUTIONSCategory Insight Continuous Brand Tracking
Fortnox was founded in Växjö in 2001 with a clear ambition: to simplify business for entrepreneurs through online accounting services. Since then, it has grown into one of Sweden’s leading cloud-based platforms, supporting more than 598,000 businesses and generating over 2 billion SEK in revenue. Listed on Nasdaq Stockholm, Fortnox is a key player in the digital transformation of Sweden’s SME sector.
THE CHALLENGE
With growth comes complexity
In recent years, Fortnox has partnered with Nepa to stay one step ahead using insight to better understand market shifts, customer expectations and competitive dynamics. Together, we’ve explored brand positioning, market presence and perception within the financial and accounting services space. The goal: to turn deep insight into smarter brand decisions and unlock new opportunities for sustainable growth in an increasingly competitive landscape.
Business model transformation
How will customers respond to a broader, platform-based offer? Fortnox needed to understand how its new direction resonated with both existing and potential users.
Market positioning
Where does Fortnox sit in a rapidly evolving landscape, and how can it stand out more clearly from competitors?
Brand awareness
Top-of-mind awareness in a crowded financial services space isn’t a given. Fortnox aimed to boost visibility and drive stronger brand preference.
Customer perception
How do customers truly experience the brand, and which attributes matter most when choosing between providers?
Product and service development
Every growth decision needed to be insight-led. Fortnox wanted to align product, messaging and marketing strategies with genuine customer needs and expectations.
FORTNOX
Our collaboration with Nepa has been valuable in transforming insight into action. Their expertise has helped us sharpen our market positioning, better understand our customers, and make smarter, data-driven decisions that support our long-term growth.
Elin Ivarsson| Head of Brand & Creatives
The Approach
We convert data into opportunities for growth
Insight that supports transformation
As Fortnox evolved from an accounting service into a broader business platform, the need for sharper strategic insight grew. Together, we transformed complex market and brand data into clarity, helping Fortnox refine its positioning and build a strategy for sustainable growth.
Track brand impact over time
With continuous brand tracking, Fortnox could evaluate how each strategic shift resonated in the market, turning perception data into a daily decision-making tool.
Understand evolving perceptions
New services and new customers meant new expectations. Fortnox needed to know how the brand was viewed, what built trust, and where to adjust. Our insight uncovered what mattered most so the brand could evolve while staying relevant.
Refine the market strategy
Our category insight revealed the bigger picture, where Fortnox stood, who they were really competing with, and where they could stand out. That knowledge shaped a sharper, more differentiated strategy.
Fuel innovation with real needs
From messaging to product development, every move was guided by customer expectations. Our insight helped Fortnox align its growing platform with what its users actually needed, creating value that drives loyalty and growth.
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THE RESULT
Unconvered new growth opportunities
Working with Nepa, Fortnox began by diving deep into the category to map the market landscape and uncover where the brand could grow next. Through Category Insight, several key opportunities emerged – from sharpening the product offer to strengthening how the brand connects with entrepreneurs.
With these insights in place, Fortnox rolled out continuous Brand Tracking to measure the impact of its strategic moves and gain clearer visibility into how brand perception evolves over time. The goal: to proactively turn deep insights into smarter brand decisions on a daily basis, and unlock new, sustainable growth in an increasingly competitive landscape.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
CASE STUDIES
Nepa Growth Stories
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
READ CUSTOMER STORY
Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
READ CUSTOMER STORY
Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
READ CUSTOMER STORY
Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
READ CUSTOMER STORY
Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.
READ CUSTOMER STORY
Nepa’s partnership with VARNER delivers real-time insights, enabling data-driven decisions and strategic growth. Their collaboration helps refine brand positioning and uncover new opportunities.
READ CUSTOMER STORY
Transform data into business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
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