Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.
THE OVERVIEW
GANT
CLIENT
GANT
GANT
Year
1949
1949
Industry
Fashion & Lifestyle
Fashion & Lifestyle
SOLUTIONS
Brand Tracking
Market Analysis
Consumer Insights
Brand Tracking
Market Analysis
Consumer Insights
GANT, founded in 1949, has grown from a shirtmaker to a global lifestyle brand, operating in 70 markets with products available in over 4,000 retailers and stores worldwide. To stay ahead, GANT partners with Nepa to gain deep market insights, track brand performance, and refine its competitive strategy for continued growth.
THE CHALLENGE
Enhancing GANT’s Brand with Data-Driven Insights
Tracking Brand Performance
GANT partnered with Nepa to conduct an in-depth market analysis, identifying its position and key competitors across 70 markets. This foundation allowed GANT to assess its brand strength and opportunities for growth.
Turning Data into Action
Understanding market position was just the first step. Nepa helped define core KPIs and developed continuous brand health trackers, providing GANT with precise insights to drive strategic decisions.
Collaborative Insight Building
Nepa’s trackers offered detailed market intelligence, helping GANT understand what was happening, why, and how to respond. With data-driven insights, GANT could refine its brand strategy and stay ahead of the competition.
The Approach
We convert data into opportunities for growth
Marketing is an investment
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
Ensure brand relevance
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Select the right channels
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
Increase market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
Measure your performance
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
THE RESULT
Driving GANT’s success with brand insights
GANT’s brand health tracker now covers eleven key markets, providing real-time insights through Nepa’s KPI dashboard. Regular meetings help interpret data, answer business questions, and track year-on-year trends. With a strong foundation of knowledge, GANT makes informed decisions to refine its strategy and drive growth.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
GANT’s continuous brand health tracker has now been expanded to cover eleven of the company’s main target markets. All insights are available 24/7 via Nepa’s easy-to-access KPI dashboard, so the GANT team can access the data whenever they want to easily pivot their marketing and business strategies as individual market situations change.
Regular insight meetings between the two companies also allow Nepa to use their industry knowledge to drill into the data and answer business questions that the GANT team may have. By having a firm foundation of knowledge, and being able to track year-on-year trends, Nepa can offer GANT solutions to their important business questions along with informed ‘next step’ actions.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.
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From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands