Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.
THE OVERVIEW
MTV
CLIENT
MTV
MTV
Year
1957
1957
Industry
TV broadcasting
TV broadcasting
SOLUTIONS
Brand Tracking
Market Analysis
Consumer Insights
Brand Tracking
Market Analysis
Consumer Insights
Founded in 1957, MTV is one of Europe’s first commercial TV companies and Finland’s leading commercial broadcaster. Over the years, it has expanded to include streaming, free and paid TV channels, and multi-channel news. As part of Telia Company, MTV partners with Nepa to demonstrate the impact of TV advertising as a key brand-building tool in Finland.
THE CHALLENGE
Enhancing MTV’s Advertising Strategy
Tracking Brand Performance
MTV partnered with Nepa to refine its advertising strategy by leveraging Campaign Evaluations. With a deep understanding of MTV’s business model, Nepa provided valuable insights into ad performance, helping optimize campaigns for maximum impact.
Turning Data into Action
Beyond individual campaign evaluations, Nepa’s expertise enabled MTV to gather long-term insights. By analyzing trends across multiple advertisers, MTV gained a clearer picture of how TV advertising drives brand growth.
Collaborative Insight Building
With a strong history of collaboration, Nepa had already worked on Brand Tracking and Consumer Panel projects for MTV. This foundation allowed for seamless integration of data-driven strategies, strengthening MTV’s competitive edge in the evolving media landscape.
The Approach
We convert data into opportunities for growth
Marketing is an investment
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
Ensure brand relevance
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Select the right channels
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
Increase market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
Measure your performance
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
THE RESULT
Power of TV Advertising with Data-Driven Insights
MTV leverages Nepa’s Campaign Evaluations to measure ad effectiveness and strengthen client partnerships. With the Meta Analysis, historic data quantifies the long-term brand-building impact of TV advertising.
Nepa’s Campaign Evaluations are used by MTV as part of their partnership with their advertising clients. Ads are tested to quantify the impact of the campaign and creative implementation. However, this is not where the benefits end for MTV.
Over the years Campaign Evaluation data was collected for lots of different industries, of lots of different sizes, with lots of different consumers. Nepa realised that more could be done with these insights, and MTV’s Meta Analysis was created. This report takes the historic data and quantifiably proves the benefits of TV advertising, and how it can help with long-term brand building.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Nepa’s partnership with VARNER delivers real-time insights, enabling data-driven decisions and strategic growth. Their collaboration helps refine brand positioning and uncover new opportunities.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
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100+
brands