Nepa’s partnership with VARNER delivers real-time insights, enabling data-driven decisions and strategic growth. Their collaboration helps refine brand positioning and uncover new opportunities.
THE OVERVIEW
VARNER
CLIENT
VARNER
VARNER
Year
1962
1962
Industry
Fashion & Retail
Fashion & Retail
SOLUTIONS
Brand Tracking
Market Analysis
Consumer Insights
Brand Tracking
Market Analysis
Consumer Insights
Norwegian company VARNER is one of the largest retailers in Scandinavia, consisting of retail chains Cubus, Dressmann, Dressmann XL, Bik Bok, Carlings, Volt, Junkyard, and Levi’s store. The company has nearly 8,500 employees, 1,200 stores, and 6 eCommerce websites in Norway, Sweden, Finland, Iceland, and Denmark.
THE CHALLENGE
Enhancing VARNER’s Brand with Data-Driven Insights
Tracking Brand Performance
VARNER aimed to understand how each of its brands performed in key markets and identify growth opportunities. A continuous brand tracker was implemented to provide a holistic view of brand performance, market position, and potential areas for expansion.
Turning Data into Action
Actionable outcomes were a key focus for VARNER. Quarterly reports and insights meetings helped analyze current business topics and highlight areas of opportunity, ensuring strategic decision-making based on data.
Collaborative Insight Building
To provide immediate access to insights, a dashboard was set up for real-time business intelligence. This enabled VARNER to track performance continuously and make informed decisions beyond scheduled meetings.
The Approach
We convert data into opportunities for growth
Marketing is an investment
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
Ensure brand relevance
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Select the right channels
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
Increase market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
Measure your performance
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
THE RESULT
Optimizing VARNER’s Brand Growth
VARNER utilizes Nepa’s brand tracking and expert insights to monitor performance and uncover growth opportunities. Data-driven strategies help strengthen both individual brands and the group.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
VARNER not only now have insights on how their individual brands are performing via Nepa’s brand tracking dashboard, but regular consultation meetings with Nepa have highlighted key areas to strengthen and grow. Nepa has a long history with VARNER, thoroughly understands their business, their ways of working, and competitive landscape. This means that in these meetings Nepa can use their industry knowledge to open up discussions on potential areas for action, and adjustments in business strategies and tactics can be based on hard facts.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands