Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Uncomplicated brand positioning

Create a clear picture

Using a quantitative market study, we investigate all different aspects of a category, exploring different target groups, discovering their needs, behaviours, and their approach to the category.

We also look at how your brand is positioned within the sector, and how it is perceived amongst competitors.

Actionable results

Deep dive

To operate effectively in a specific category, you need to know it inside out. Category insights can be used in multiple areas of your business, such as communication, product development, and strategy.

We understand your brand and the unique challenges you are facing, so we work to deliver actionable results relevant to your priorities.

Stand out

Stay at
the forefront

Through a deep understanding of the dynamic of a specific category, its consumers, and competitors we help your brand stand out.


Mapping out consumer behaviour and your competitors for a winning strategy and a successful positioning.


Make winning decisions when defining your brand positioning for competitive advantage, focus your targets, and adapt your offer and communication to develop your category.

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT


Our experience allows
us to bring our expertise
to any sector


Additional Solutions

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Market Segmentation

Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.

Brand Touch

All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.

Brand Asset Optimisation

Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.


Our insights, inspiration and news

As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.

Explore more

Get in touch