To operate effectively in a specific category, you need to know it inside out. Category insights can be used in multiple areas of your business, such as communication, product development, and strategy.
We understand your brand and the unique challenges you are facing, so we work to deliver actionable results relevant to your priorities.
Through a deep understanding of the dynamic of a specific category, its consumers, and competitors we help your brand stand out.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
I would 100% recommend the capability and people of Nepa.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.
All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.
Brand Asset Optimisation
Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.