Industry focus: Pharma

Drive smarter marketing decisions in pharma – with insights you can act on

Complex regulations. Multiple stakeholders. And a healthcare landscape that’s evolving faster than ever. For pharma marketers, the challenge is clear: build trust, stay compliant, and deliver relevant experiences – all while navigating shifting patient needs and rising expectations.

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Why NEPA?

Nepa – a trusted insight partner for data-led pharma marketing

We help pharma teams make faster, more aligned decisions – while staying compliant and customer-focused.

Used by:
✔️ Decision-makers in pharma and life sciences
✔️ Comms, brand and medical marketing teams
✔️ Cross-functional insight teams
✔️ Global health brands and local challengers

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Solutions that bring clarity across the pharma value chain

Solutions for pharma

Brand tracking – Understand brand performance across all channels

Why it matters

In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.

What you get

Ongoing data on awareness, consideration and preference
Insights on brand image, positioning and communication performance
Early signals when loyalty or visibility shifts
Visualized results in a dashboard

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Marketing Mix Modelling – Focus your investments where they matter

Why it matters

Campaign pressure is constant – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.

What you get

ROI by channel and campaign
Clear recommendations to optimize spend and allocate resources
Scenario planning for different budget levels
Insights that are easy to explain – even to your CFO and and board of directors

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Marketing 2026: How forward-thinking CMOs turn AI, trust and customer journeys into growth

White paper: Trends 2026

White paper for CMOs, CCOs & Insight Leaders: What will define 2026

As we enter 2026, marketing is being reshaped by shifting consumer behaviour, rising expectations and accelerating tech. Customers want relevance, speed and transparency – across every channel. At the same time, budgets face tougher scrutiny, and data privacy rules continue to evolve. AI is changing how we work, but it’s strategy – not tools – that will separate those who adapt from those who fall behind.

Solutions for pharma

On-demand webinar: Smarter marketing with the right insights

In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:

– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.

Watch the webinar now on-demand

Watch the webinar now

Solutions that meet the needs of modern marketing

See how other brands in complex industries use Nepa to shift from fragmented insight to strategic direction.

Case studies

SBAB

With Nepa as a strategic partner, SBAB has strengthened its position as a leading force in the financial sector. By activating the full suite of data-driven tools, they’ve refined their brand positioning, elevated marketing performance and aligned strategy with real customer needs – even in a complex and competitive landscape.

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If Insurance

Nepa was selected as If’s insights partner based on our scale, experience and collaborative way of working. We shared a clear perspective on brand performance evaluation — and co-developed a structured measurement framework built around five proven principles.

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Our success formula

What sets Nepa apart

Always-on analysis: Updated quarterly or monthly – not once a year.

Built for the full business: MMM integrated with P&L, finance and campaign planning.

Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.

Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.

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Always on

Tools, reporting & processes you can rely on

We deliver more than models – we deliver a complete decision-support system:

MMM integrated with P&L, finance and campaign planning.
Scenario planning and forecasting tools
Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
Integration with GA4, media platforms and financial systems

Every insight is designed to steer your business – not just fill a report.

What you get

From insight to action – what you get

ROI per channel and media type
Isolated effects of pricing, promotion, seasonality
Real-time steering integration into media and analytics platforms
Cross-functional dashboards
Recommendations – not just raw outputs
Always-on updates to match business rhythms

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What you get

Don’t just take our word for it

“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand

“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services

“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer