Why NEPA?
From broadcasters to streaming platforms, we support media companies in measuring what matters and proving brand value.
Used by:
✔️ Brands like MTV and Telenor
✔️ Media owners and publishers
✔️ Streaming, broadcast and content teams
✔️ Brand, content and marketing decision-makers
Solutions for media
Why it matters
In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.
What you get
Why it matters
Campaign pressure is constant – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.
What you get
White paper: Trends 2026
As we enter 2026, marketing is being reshaped by shifting consumer behaviour, rising expectations and accelerating tech. Customers want relevance, speed and transparency – across every channel. At the same time, budgets face tougher scrutiny, and data privacy rules continue to evolve. AI is changing how we work, but it’s strategy – not tools – that will separate those who adapt from those who fall behind.
Read more and download a white paper with all insights – click here.
Solutions for media
In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:
– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.
See how media brands use Nepa to connect audience behavior, brand development and business results – in real time.
Solutions for Media
MTV leverages Nepa’s Campaign Evaluations to measure ad effectiveness and strengthen client partnerships. With the Meta Analysis, historic data quantifies the long-term brand-building impact of TV advertising.
xA close partnership between Telenor and Nepa ensures data-driven decision-making through real-time insights. By understanding customer preferences and market trends, Telenor continues to strengthen its brand and services.
Our success formula
Always-on analysis: Updated quarterly or monthly – not once a year.
Built for the full business: MMM integrated with P&L, finance and campaign planning.
Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.
Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.
Always on
We deliver more than models – we deliver a complete decision-support system:
Every insight is designed to steer your business – not just fill a report.
What you get
What you get
“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand
“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services
“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer
Learn more
More insights
This is for you if if you’re a:
Bottom line? With Nepa, you get real, actionable insight – delivered with the structure, clarity and speed your business demands.
Meet Our Team
Andreas Nordfors
MD, Measurement
15 years in marketing science including leadership positions at BCG, Meta and GroupM
Jakob Kofoed
CTO
20+ years in media agencies as Global CTO for the marketing science arms of Dentsu and GroupM
Robert Beatus
CPO
25+ years in marketing research, incl. global Head of innovation at NORM (acq. by GfK)
Carolina Stubb
Senior Consultant
PhD with 10+ years in marketing science research, incl. Stockholm School of Economics
Lisa Gröning
Director
10 years in marketing science leading blue chip client engagements at Nepa and GroupM
Björn Vilson
Director
20+ years experience driving marketing acceleration with some of the largest brands in the Nordics
CLIENTS
PRESS MEDIA
