Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
THE OVERVIEW
Kellogg
CLIENT
Kellogg
Kellogg
Year
1906
1906
Industry
Food Manufacturing
Food Manufacturing
SOLUTIONS
Brand Tracking
Market Analysis
Consumer Insights
Brand Tracking
Market Analysis
Consumer Insights
The Kellogg’s company is a multi-national food manufacturing business producing leading cereal and snack foods such as Corn Flakes, Rice Krispies, Pringles, and Cheez-It. Headquartered in America, these products are manufactured and marketed in over 180 countries across the globe.
THE CHALLENGE
Enhancing Kellogg’s Brand Strategy
Tracking Brand Performance
Kellogg’s aimed to re-launch its Pringles brand with fresh creative, new flavors, and a broader market focus. To support this, Nepa conducted an omni-channel paths-to-purchase analysis across 10 global markets, including India, the UK, Korea, France, and Brazil.
Turning Data into Action
Beyond market performance tracking, Nepa provided key insights to help Kellogg’s expand Pringles into new eating occasions and demand moments. By analyzing multiple sales channels, Kellogg’s gained a clearer understanding of consumer behavior and purchase drivers.
Collaborative Insight Building
Covering eCommerce, hypermarkets, supermarkets, discounters, bodegas, clubs, and convenience stores, the study provided actionable insights. These findings helped Kellogg’s refine its strategy for the Salty Snacks category, ensuring stronger positioning and market penetration.
The Approach
We convert data into opportunities for growth
Marketing is an investment
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
Ensure brand relevance
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Select the right channels
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
Increase market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
Measure your performance
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
THE RESULT
Strengthening Kellogg’s Brand with Data-Driven Insights
Nepa’s insights shaped Kellogg’s global shopper strategy, guiding brand-building initiatives across markets. A consultative approach ensured alignment across teams, making Nepa a key extension of Kellogg’s marketing and insights departments.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
The work has been instrumental in Kellogg’s development of channel and shopper strategies, and has been the basis of all core brand building initiatives. Nepa’s learnings were shared with Kellogg’s creative agency so that they could develop a new shopper toolkit for every market. The output is now the global Kellogg’s standard.
Whilst Nepa’s marketing intelligence capabilities were a fundamental part of the project’s success, the consultative approach between the two companies was the real game changer. The research needed to be useful for global, regional, and market specific teams in Kellogg’s, so everyone needed to align with one methodology and set of research KPIs. Nepa became a true extension of Kellogg’s insight and marketing departments.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands