From breakfast cereal to beverages, Nepa helps FMCG brands connect investment to impact – in-store and beyond.
Used by:
✔️ Brands like Kellogg’s and Sinebrychoff
✔️ Retail-driven advertisers
✔️ Global consumer marketing teams
✔️ Category managers and trade marketers
Solutions for FMCG
Why it matters
In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.
What you get
Why it matters
Campaign pressure is constant, but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.
What you get
White paper: Trends 2026
FMCG brands enter 2026 in the midst of shifting behaviours and rising expectations. Shoppers demand relevance, speed and consistency – across every channel. Retailers push for proof of performance, while economic pressure puts every investment under scrutiny. AI is changing the game fast. But it’s your marketing strategy – not the tools – that will determine who comes out ahead.
Read more and download a white paper with all insights – click here.
Solutions for FMCG & Consumer Goods
In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:
– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.
Discover how brand tracking and MMM help FMCG brands prioritize what drives visibility, preference and purchase – and prove it.
Solutions for FMCG
Nepa’s insights shaped Kellogg’s global shopper strategy, guiding brand-building initiatives across markets. A consultative approach ensured alignment across teams, making Nepa a key extension of Kellogg’s marketing and insights departments.
Nepa’s in-depth analysis helped Sinebrychoff gain a deeper understanding of consumer decision-making. These insights enabled them to refine messaging across the shopper journey. The study also strengthened their retail partnerships and trade marketing efforts.
Our success formula
Always-on analysis: Updated quarterly or monthly – not once a year.
Built for the full business: MMM integrated with P&L, finance and campaign planning.
Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.
Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.
Always on
We deliver more than models – we deliver a complete decision-support system:
Every insight is designed to steer your business – not just fill a report.
What you get
What you get
“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand
“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services
“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer
Learn more
More insights
This is for you if if you’re a:
Bottom line? With Nepa, you get real, actionable insight – delivered with the structure, clarity and speed your business demands.
Meet Our Team
Andreas Nordfors
MD, Measurement
15 years in marketing science including leadership positions at BCG, Meta and GroupM
Jakob Kofoed
CTO
20+ years in media agencies as Global CTO for the marketing science arms of Dentsu and GroupM
Robert Beatus
CPO
25+ years in marketing research, incl. global Head of innovation at NORM (acq. by GfK)
Carolina Stubb
Senior Consultant
PhD with 10+ years in marketing science research, incl. Stockholm School of Economics
Lisa Gröning
Director
10 years in marketing science leading blue chip client engagements at Nepa and GroupM
Björn Vilson
Director
20+ years experience driving marketing acceleration with some of the largest brands in the Nordics
CLIENTS
PRESS MEDIA
