Industry focus: Fashion & Retail

Make every collection count – with insights that grow brand, traffic and sales

Volatile demand. Shoppers tired of constant promotions. And the challenge of delivering a seamless brand experience across every channel. For fashion and retail brands, it’s never been more crucial to understand what actually drives sales – and what doesn’t.

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Why NEPA?

Nepa – a trusted insight partner to fashion and retail brands

You’re in good company. Nepa supports insight-driven, performance-focused organizations across Europe and the Nordics.

Used by:
✔️ Banks like SBAB
✔️ Insurance leaders like If
✔️ Data-driven organizations like Telenor
✔️ Insight and analytics teams in regulated industries

Solutions that meet the needs of modern fashion marketing

Solutions for fasion

Brand tracking – Understand brand performance across all channels

Why it matters

In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.

What you get

Ongoing data on awareness, consideration and preference
Insights on brand image, positioning and communication performance
Early signals when loyalty or visibility shifts
Visualized results in a dashboard

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Marketing Mix Modelling – Focus your investments where they matter

Why it matters

Campaign pressure is constant – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.

What you get

ROI by channel and campaign
Clear recommendations to optimize spend and allocate resources
Scenario planning for different budget levels
Insights that are easy to explain – even to your CFO and and board of directors

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Fashion & retail Marketing 2026: How Nordic CMOs will turn AI, trust and journeys into growth

White paper: Trends 2026

White paper for CMOs, CCOs & Insight Leaders: What will define 2026

Fashion and retail enter 2026 facing shifting behaviours, tighter margins and growing complexity. Shoppers expect speed, relevance and consistency – online and in-store. Retailers want proof that every campaign delivers. And while AI is transforming how brands operate, it’s your strategy – not the tech – that will set you apart.

Solutions for Fashion & Retail

On-demand webinar: Smarter marketing with the right insights

In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:

– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.

Watch the webinar now on-demand

Solutions that meet the needs of modern fashion marketing

See how leading fasion brands use Nepa to clarify what drives growth – and prove marketing impact in a regulated, high-stakes environment.

Solutions for fashion & retail

Fjällräven

The brand funnel analysis, combined with competitive performance tracking and brand position development, gave Fjällräven a deep understanding of their performance in key markets. The insights provided through Nepa’s dashboard were instrumental in shaping the company’s marketing decisions. Nepa also integrated AI-driven trend insights through AI trend boost and media investment data into the brand tracker, enabling Fjällräven to get real-time feedback on short-term marketing effects.

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GANT

GANT’s brand health tracker now covers eleven key markets, providing real-time insights through Nepa’s KPI dashboard. Regular meetings help interpret data, answer business questions, and track year-on-year trends. With a strong foundation of knowledge, GANT makes informed decisions to refine its strategy and drive growth.

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Our success formula

What sets Nepa apart

Always-on analysis: Updated quarterly or monthly – not once a year.

Built for the full business: MMM integrated with P&L, finance and campaign planning.

Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.

Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.

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Always on

Tools, reporting & processes you can rely on

We deliver more than models – we deliver a complete decision-support system:

MMM integrated with P&L, finance and campaign planning.
Scenario planning and forecasting tools
Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
Integration with GA4, media platforms and financial systems

Every insight is designed to steer your business – not just fill a report.

What you get

From insight to action – what you get

ROI per channel and media type
Isolated effects of pricing, promotion, seasonality
Real-time steering integration into media and analytics platforms
Cross-functional dashboards
Recommendations – not just raw outputs
Always-on updates to match business rhythms

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What you get

Don’t just take our word for it

“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand

“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services

“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer