Industry focus: Retail and e-commerce

Make smarter decisions in retail – from campaign to checkout

More data. More channels. And customers who expect instant relevance, seamless experiences and personalisation at every step. In fashion and e‑commerce, the pressure is rising – and only clear, actionable insights will keep you ahead.

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Why NEPA?

Nepa – a trusted partner to leading retail brands

You’re in good company. Nepa supports data-driven, marketing-led and growth-focused retail organizations across Europe, APAC and North America.

Used by:
✔️ Retailers like Hemköp
✔️ Financial brands like SBAB
✔️ Global players like GANT and Telenor
✔️ Agencies and in-house insight teams

Solutions that meet the needs of modern retail

Solutions for retail

Brand tracking – Understand brand performance across all channels

Why it matters

In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.

What you get

Ongoing data on awareness, consideration and preference
Insights on brand image, positioning and communication performance
Early signals when loyalty or visibility shifts
Visualized results in a dashboard

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Marketing Mix Modelling – Focus your investments where they matter

Why it matters

Campaign pressure is constant in retail – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.

What you get

ROI by channel and campaign
Clear recommendations to optimize spend and allocate resources
Scenario planning for different budget levels
Insights that are easy to explain – even to your CFO and and board of directors

Watch the 1-min video now

Marketing 2026: How forward-thinking CMOs turn AI, trust and customer journeys into growth

White paper: Trends 2026

White paper for CMOs, CCOs & Insight Leaders: What will define 2026

As we enter 2026, marketing is being reshaped by shifting consumer behaviour, rising expectations and accelerating tech. Customers want relevance, speed and transparency – across every channel. At the same time, budgets face tougher scrutiny, and data privacy rules continue to evolve. AI is changing how we work, but it’s strategy – not tools – that will separate those who adapt from those who fall behind.

Solutions for retail

On-demand webinar: Smarter marketing with the right insights

In this webinar, you’ll hear how brands across different industries – including retail – use Nepa’s solutions to:

– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.

Watch the webinar now on-demand

Results that make a difference – for real

Retail brands that focus on the right priorities see clear results – both in brand perception and sales. Here are two real-world examples of how Nepa helped leading companies make better, faster decisions.

Solutions for retail

Hemköp

Challenge: Which campaigns actually build the brand?
Outcome: Ongoing brand tracking identified which campaigns drove impact – and which didn’t. Hemköp adjusted their spend and improved overall campaign performance.

Read the full client case

GANT

Challenge: Aligning brand strategy across multiple markets
Outcome: By measuring brand perception globally, GANT identified key differences across markets and adapted their communication for stronger local relevance – and a unified global strategy.

Read the full client case

Our success formula

What sets Nepa apart

Always-on analysis: Updated quarterly or monthly – not once a year.

Built for the full business: MMM integrated with P&L, finance and campaign planning.

Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.

Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.

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Always on

Tools, reporting & processes you can rely on

We deliver more than models – we deliver a complete decision-support system:

MMM integrated with P&L, finance and campaign planning.
Scenario planning and forecasting tools
Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
Integration with GA4, media platforms and financial systems

Every insight is designed to steer your business – not just fill a report.

What you get

From insight to action – what you get

ROI per channel and media type
Isolated effects of pricing, promotion, seasonality
Real-time steering integration into media and analytics platforms
Cross-functional dashboards
Recommendations – not just raw outputs
Always-on updates to match business rhythms

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What you get

Don’t just take our word for it

“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand

“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services

“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer