Industry Focus: Finance
Make smarter marketing decisions in finance – with insights that drive trust and growth
More scrutiny. Greater expectations. And even more reason to prove what truly drives results.
Why NEPA?
Nepa – a trusted partner to leading financial brands
You’re in good company. Nepa supports insight-driven, performance-focused organizations across Europe and the Nordics.
Used by:
✔️ Banks like SBAB
✔️ Insurance leaders like If
✔️ Data-driven organizations like Telenor
✔️ Insight and analytics teams in regulated industries
Solutions that meet the needs of modern financial marketing
Solutions for finance
Brand tracking – Understand brand performance across all channels
Why it matters
In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.
What you get
- Ongoing data on awareness, consideration and preference
- Insights on brand image, positioning and communication performance
- Early signals when loyalty or visibility shifts
- Visualized results in a dashboard
Marketing Mix Modelling – Focus your investments where they matter
Why it matters
Campaign pressure is constant – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.
What you get
- ROI by channel and campaign
- Clear recommendations to optimize spend and allocate resources
- Scenario planning for different budget levels
- Insights that are easy to explain – even to your CFO and and board of directors
Finance & Insurance Marketing 2026: How Nordic CMOs will turn AI, trust and journeys into growth
White paper: Trends 2026
White paper for CMOs, CCOs & Insight Leaders: What will define 2026
Nordic finance and insurance enter 2026 in the middle of a major behavioural and technological reset. Customers expect seamless digital journeys, contextual offers and full transparency, while boards demand provable ROI and regulators tighten privacy and data‑use rules. AI accelerates everything – but it is marketing strategy, not tools, that will decide who wins.
Read more and download a white paper with all insights – click here.
Solutions for Finance & Insurance
On-demand webinar: Smarter marketing with the right insights
In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:
– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.
Solutions that meet the needs of modern financial marketing
See how leading financial brands use Nepa to clarify what drives growth – and prove marketing impact in a regulated, high-stakes environment.
Solutions for Finance & Insurance
SBAB
With Nepa as a strategic partner, SBAB has strengthened its position as a leading force in the financial sector. By activating the full suite of data-driven tools, they’ve refined their brand positioning, elevated marketing performance and aligned strategy with real customer needs – even in a complex and competitive landscape.
If Insurance
Nepa was selected as If’s insights partner based on our scale, experience and collaborative way of working. We shared a clear perspective on brand performance evaluation — and co-developed a structured measurement framework built around five proven principles.
Our success formula
What sets Nepa apart
Always-on analysis: Updated quarterly or monthly – not once a year.
Built for the full business: MMM integrated with P&L, finance and campaign planning.
Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.
Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.
Always on
Tools, reporting & processes you can rely on
We deliver more than models – we deliver a complete decision-support system:
- MMM integrated with P&L, finance and campaign planning.
- Scenario planning and forecasting tools
- Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
- Integration with GA4, media platforms and financial systems
Every insight is designed to steer your business – not just fill a report.
What you get
From insight to action – what you get
- ROI per channel and media type
- Isolated effects of pricing, promotion, seasonality
- Real-time steering integration into media and analytics platforms
- Cross-functional dashboards
- Recommendations – not just raw outputs
- Always-on updates to match business rhythms
Client cases
Don’t just take our word for it
“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand
“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services
“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer
Nepa’s Market Mix Modeling – See it in action
Learn more
More insights
Built for leaders who expect more
This is for you if if you’re a:
- CMO or Marketing Director seeking full-funnel clarity
- Insights or Strategy lead connecting data to decisions
- CFO or business partner wanting trusted marketing ROI
Bottom line? With Nepa, you get real, actionable insight – delivered with the structure, clarity and speed your business demands.
Meet Our Team
Meet the MMM team
Andreas Nordfors
MD, Measurement
15 years in marketing science including leadership positions at BCG, Meta and GroupM
Jakob Kofoed
CTO
20+ years in media agencies as Global CTO for the marketing science arms of Dentsu and GroupM
Robert Beatus
CPO
25+ years in marketing research, incl. global Head of innovation at NORM (acq. by GfK)
Carolina Stubb
Senior Consultant
PhD with 10+ years in marketing science research, incl. Stockholm School of Economics
Lisa Gröning
Director
10 years in marketing science leading blue chip client engagements at Nepa and GroupM
Björn Vilson
Director
20+ years experience driving marketing acceleration with some of the largest brands in the Nordics
50+ cloud engineers and data scientists, several PhDs in modelling
CLIENTS
Real results, tangible success
PRESS MEDIA