Memories generate sales: Why your Brand Tracker needs to include Category Entry Points

If your Brand Tracker does not measure Category Entry Points, then you’re missing a key area of growth for 2024. The best search engine is the mind, so triggering thoughts of your brand at key buying occasions can lead to significant additional revenue. Think Diet Coke and break time.

Sign up for one of our Brand Tracking packages before the 1st of April 2024 and get 12 months of Category Entry Points insights, alongside a complementary deep-dive into your results.