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Nepa at ESOMAR Congress 2023

August 16, 2023

Amsterdam canal side buildings

Karen Chandler

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It’s less than a month to this year’s ESOMAR Congress in Amsterdam, and we’re delighted to let you know you’ll have (possibly!) more than two chances to watch a Nepian in action.

Monday 11th September, 09.25

The Supercharger Stage

Nepa UK’s Data Scientist Valere Demelier is one of the finalists of the YES Awards, and during this 60-second elevator pitch will discuss AI for Consumer Digital Profiles. He will (very quickly!) take us through a recent project that utilised open AI’s embedding tool to distil shopper search queries into an embedded data frame, which was then subjected to unsupervised machine learning clustering to identify patterns among shoppers. 

Tuesday 12th September, 14.30

The Supercharger Stage

Nepa Sweden’s R&D Manager Cajsa Wirén will be presenting ‘The New Marketing Renaissance; The merging of creative work and scientific evaluation of communication’ alongside Klarna’s Global Consumer Insights Manager Karin Haglund.

This 20-minute session will cover how marketing mix modelling can be combined with survey-based measurements of campaign content, to quantify the value of creatives. This case study will provide insights on how different aspects of creative executions impact marketing effectiveness, and highlights how clear branding in campaigns is the most important challenge for brands to crack.

Tuesday 12th September, 16.20

The Supercharger Stage

If Valere’s pitch wows the ESOMAR delegates, then alongside two other finalists he will be showcasing his full pitch mainstage Pecha Kucha style for 6min40 in front of senior business leaders. Event attendees have the final word, so if you’re there in person please vote!

Alongside Valere and Cajsa, CEO Ferry Wolswinkel, Account Director Andrea Goeres, Senior Account Manager Malin Larsudd, and Marketing Manager Karen Chandler will be attending to explore the latest trends, innovations, and insights in the field of market research. All are more than happy to meet up over a coffee, just get in touch!

About ESOMAR Congress

ESOMAR Congress is ESOMAR’s flagship event that serves as a prominent platform for industry professionals, researchers, and experts to converge and learn. The event showcases a diverse array of sessions, including keynote presentations, panel discussions, workshops, and interactive sessions led by thought leaders and pioneers in the industry.