Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

The details

How should brands measure long-term media effects today?

Long-term media effects can significantly impact a brand’s return on investment. This paper, initiated by Meta, will explore two core theories and approaches to measure these impacts, highlighting their benefits and limitations, whilst reflecting on the practical requirements and considerations for implementation.

The two theories that will be explored are:

1. Via brand metrics using a two-step modeling approach
2. Via base sales and price sensitivity using Dynamic Linear Models (DLM)

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Simply fill in the details to find out how you can measure long-term media effects