NEWS

New client | Haglöfs invests in brand insights with Nepa

Outdoor brand Haglöfs has chosen Nepa as its partner to strengthen its brand strategy through continuous Brand Tracking. From 2025, Haglöfs will collaborate with Nepa to leverage data-driven insights, enabling them to monitor and understand brand development across multiple markets and target audiences.

Clara Tronet Guillon, Global Head of Marketing at Haglöfs had this to say about the partnership: