NEWS
Nepa welcomes Lundhags, one of Sweden’s most iconic outdoor brands, as a new client. With over 90 years of craftsmanship and heritage, Lundhags is now sharpening its brand strategy to grow its relevance in a competitive and fast-evolving market.
Together, Nepa and Lundhags will carry out a comprehensive Consumer and Category Insight study. The aim: to uncover what drives purchase decisions in the premium outdoor category, how the brand is perceived today, and how it can deepen both emotional and functional connections with outdoor enthusiasts in Sweden and beyond.
The insights will form the foundation of Lundhags’ future brand platform, guide product development, marketing, and retail communication, and create a shared strategic direction across the organisation.
“For more than 90 years, Lundhags has stood for quality and authenticity. To stay relevant in a quickly changing market, we need an honest view of what consumers value today and how we can continue to inspire them tomorrow. Nepa’s approach gives us the clarity to make confident, insight-based decisions across the business, enabling growth while staying true to who we are”.
About Nepa
Nepa, a leader in Brand Experience and Marketing Optimisation, helps some of the world’s most renowned brands drive growth through data. By combining first-class research, cutting-edge technology, deep expertise, and innovative solutions, Nepa delivers actionable insights that fuel business success. Headquartered in Stockholm, Sweden, with offices in Norway, Finland, Denmark, the UK, the USA, and India, the company is listed on the Nasdaq First North Growth Market and has been publicly traded since 2016.
“Lundhags is a standout brand in the Nordic outdoor segment. We’re excited to support their next chapter with insights that connect brand, media and growth and help them stay true to their heritage while driving long-term results”
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