Nepa and Opticom partner to deliver B2B brand insights with a 360° perspective

Nepa, a leading analytics company in marketing intelligence, has entered into a strategic partnership with Opticom, a consulting and analytics firm specializing in customer research and brand tracking for B2B sectors such as forestry, pharmaceuticals, and heavy industry. By combining Nepa’s expertise in brand insights and market analytics for B2C companies with Opticom’s deep sector knowledge in B2B, the partnership creates an opportunity to serve a broader market looking to strengthen and optimise brand and marketing strategies.

This collaboration enables Nepa and Opticom to to deliver a 360-degree overview of brand and marketing initiatives, particularly valuable for companies working through distributors and resellers rather than direct sales channels.. By analyzing end-users across both B2C and B2B, clients gain insights to strengthen their brand and sales concepts throughout the reseller chain. The partnership has already secured its first client, a major global pharmaceutical company.

“By combining Nepa’s expertise in brand analysis and marketing optimization with Opticom’s deep industry knowledge and advanced B2B analytics, we give our clients unique brand insights to drive strategic decisions across the entire value chain, from distribution and resellers to the end user. Interest is high, and we’re already engaged in our first assignment in the pharmaceutical industry,” says Anders Dahl, CEO at Nepa.

“Our partnership with Nepa allows us to offer our B2B clients a truly comprehensive solution, now including B2C audiences and a broader analytics palette in marketing. Together, we deliver insights and tools that drive both immediate sales and long-term brand building, in a market where brand must become a higher priority,” says Carl Michael Bergman, CEO at Opticom.

For more information, please contact:

Anders Dahl, CEO, anders.dahl@nepa.com, +46 70-275 84 45
Edvard Hagman, Investor Relations, ir@nepa.com