Nepa launches a new brand concept to accelerate growth

Marketing intelligence company Nepa, specializing in brand and market analytics, is proud to launch a new brand concept. This transformation is the result of a strategic initiative conducted during autumn 2024, setting a clear direction for Nepa’s growth plans by putting continuous analysis of brand and marketing investments at the center, and moving further toward a subscription-based analytics offering.

With a sharpened focus on ongoing analytics solutions, Nepa is now launching a new brand concept, covering both communication and visual identity. The initiative was developed by Nepa’s new marketing team in collaboration with the communications agency Plus1. Conclusions are based on a comprehensive market review carried out this autumn, with the aim to accelerate the company’s future growth.

“We believe in strong brands,what we deliver for our clients must also apply to Nepal. The new brand concept introduces a new communicative message, color palette, graphic elements and an evolved logo. We’re strengthening our overall communication, especially around the part of our portfolio offering ongoing analytics on a subscription basis, which we see as the future both for Nepa and for how our clients want to work with analytics,” says Ulrika Berg, Marketing Director at Nepa.

The first rollout of the new visual identity is on nepa.com. Changes also include new templates for social media, reporting and presentations, and a new office concept ahead of our upcoming move. The concept highlights analysis, data and insights in different environments, while elevating the consulting side, placing Nepa’s people and expertise at the center.

“Nepa’s people and our senior analytics expertise are at the core of what makes us unique. In combination with our powerful technology platform, we’re creating a new dimension that balances strategic advice with technology for continuous optimization of brand and marketing activities. We’re truly excited to launch this new concept, which will act as an accelerator for our growth journey,” concludes Ulrika Berg.

For more information, please contact:

Ulrika Berg, Marketing Director
Email: ulrika.berg@nepa.com
Mobile: +46 72 568 77 08