Nepa partners with Friends to strengthen brand and communication

Marketing intelligence company Nepa has become a partner to Friends, a foundation dedicated to reducing bullying in schools and sports. The partnership, effective from 2025, marks the beginning of a collaboration where Nepa’s role is to evaluate and provide recommendations for the development of the Friends brand.

“Friends’ work is very close to our hearts. Bullying affects not only children and young people, but also their families and communities. If we can help make a difference, we are more than willing to do so,” says Ulrika Berg, Marketing Director at Nepa.

Dialogue with Friends began in autumn 2024, coinciding with the launch of the Friends Report. In addition to becoming a supporting partner, Nepa and Friends will jointly evaluate Friends’ brand assets and apply an evidence-based approach in developing their visual identity. We will also conduct an in-depth an in-depth study of parents’ attitudes toward Friends’ mission.

“Friends is at the start of a new strategy to broaden our impact and mobilize more people to halve the number of bullied children in Sweden within ten years. We know a strong brand and a clear message are crucial. That’s why we are excited to work with Nepa, who will provide evidence-based guidance on how we can strengthen our communication and reach more people,” says Tor Löwkrantz Waxin, Head of Engagement & Advocacy at Friends.

“This collaboration also allows us to highlight the benefits of sponsorship to more corporate partners, especially considering Nepa’s wide B2C client base. We are proud that Friends has chosen Nepa as their analytics partner moving forward. We look forward to working with the Friends team to maximise their communicative impact,” adds Ulrika Berg.

For more information, please contact:

Ulrika Berg, Marketing Director
Email: ulrika.berg@nepa.com
Mobile: +46 72 568 77 08