NEWS
Returning client | Pernod Ricard chooses Nepa – again
Sharper brands in every bottle – Pernod Ricard returns to Nepa to fuel global growth with structured insight
Pernod Ricard is back with Nepa. As one of the world’s leading spirits companies – and home to Absolut – they’re doubling down on strategic clarity. With increased competition and growing ambitions, the goal is simple: turn continuous brand tracking into a structured system for smarter decisions, across key markets and brands.
Insight that moves with the market
The new programme builds on previous collaboration and expands it – introducing quarterly brand reports that give global and local teams a shared, actionable view. From brand funnel diagnostics to competitor benchmarks, the reports help highlight what’s driving growth, and where to close the gap.
It’s all about building alignment. Sharpening strategy. And bringing more direction into every decision.
“We needed a system that gives us consistent, comparative insight across markets – not just data, but a clear direction for where to act. This partnership gives us that structure.”
About Nepa
Helping brands drive growth
Nepa, a leader in Brand Experience and Marketing Optimisation, helps some of the world’s most renowned brands drive growth through data. By combining first-class research, cutting-edge technology, deep expertise, and innovative solutions, Nepa delivers actionable insights that fuel business success. Headquartered in Stockholm, Sweden, with offices in Norway, Finland, Denmark, the UK, the USA, and India, the company is listed on the Nasdaq First North Growth Market and has been publicly traded since 2016.
“We’re excited to welcome Pernod Ricard back. When a company with this brand power commits to structured, ongoing insight, it shows they’re not just tracking brand performance – they’re building brand advantage. We’re proud to support that ambition.”
WHY CHOOSE US
Empower your brand with data-driven clarity
Leverage our advanced analytics to light up your strategic journey and turn complex data into clear, actionable insights that drive profitable outcomes.
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