What makes Nepa’s Brand Tracking different from traditional solutions?

Unlike traditional trackers that deliver data weeks later, Nepa provides real-time brand health insights powered by AI-enhanced analysis. This means you can act faster, spot risks earlier, and make smarter marketing decisions—without waiting for static reports.

How does AI improve my brand tracking?

Our AI models continuously scan your brand data to detect trends, highlight risks and opportunities, and link campaigns to brand outcomes. You’ll see changes as they happen—not weeks later—so you can adapt strategy in real time.

What kind of brand metrics can I track with Nepa?

You can track brand awareness, perception, loyalty, and campaign impact. Add-ons like Category Entry Points, BrandPremium, and Brand Touch let you go even deeper—quantifying brand equity, mental availability, and emotional positioning.

Can I customize what I see in the dashboards?

Yes. From onboarding, we tailor your dashboards around your KPIs, filters, and audiences. You’ll get clear, easy-to-use views that deliver clarity, not clutter, and support faster decision-making.

What kind of support will I get after going live?

You’ll have a dedicated team of experts monitoring your data, flagging important shifts, and guiding actions—no ticket system needed. We also hold regular insight meetings to turn data into strategy and help you prove ROI.

Who is Nepa’s Brand Tracking best suited for?

It’s ideal for marketing leaders who need to prove brand impact quickly, optimize spend, and connect efforts directly to growth. Especially valuable for brands seeking to move faster and stay ahead of shifting markets.

How do I get started?

Just book a demo. In less than an hour, we’ll show you how smarter tracking can elevate your strategy and accelerate brand growth—starting today.

Products

Brand Assets

Product Overview

Brand Assets by Nepa helps you identify, measure, and optimize the distinctive cues that anchor your brand in consumers’ minds—driving recognition, recall, and long-term brand salience. By revealing which assets truly set your brand apart, you’ll strengthen your communication, boost sender recall, and build lasting equity.
Expect actionable insights to maximize the power of your logos, colors, slogans, and more.

Pricing Overview

Pricing is tailored to your brand’s needs and market context. The base package includes a full asset audit, competitive benchmarking, and prioritized recommendations for asset optimization.
👉 Contact our sales team for a customized quote.

Features

Identify and measure your most distinctive brand assets—logos, colors, slogans, and more
Quantify asset fame, uniqueness, and spill-over to competitors
Benchmark your assets against key competitors in your category
Reveal which assets drive recall and which need refinement
Understand how your assets contribute to brand positions
Turn asset insights into clear, actionable strategies for creative and media teams

GET A DEMO

Trusted by Leading Brands

OVERVIEW

Brand assets that drive recall and results

In today’s crowded markets, standing out isn’t enough. You need to be unmistakable. Nepa’s Brand Assets solution shows you which signals make your brand instantly recognizable and which ones fade into the noise of competitors.

See how leading brands boost recall, optimize campaigns, and build lasting equity.
Watch the video to find out why they choose Nepa.

Solutions

Solutions to your toughest brand asset challenges

Brand Assets gives you the clarity to focus on what truly sets your brand apart. With Nepa’s proven methodology and intuitive dashboards, you’ll know which assets to double down on, which to refine, and how to brief creative teams for maximum impact.

Move beyond guesswork. Act on real, actionable insights that drive both short- and long-term brand growth.

Learn more about how Brand Assets can strengthen your brand.

Get a Demo

FEATURES

Unlock deeper insights and faster growth with these powerful brand tracking features.

Comprehensive Asset Audit

Assess all your brand cues—logos, colors, slogans, mascots, and more—for recognition, uniqueness, and competitive spill-over.

Uniqueness Measurement

Quantify how well each asset is known and how strongly it’s linked to your brand (vs. competitors).

Competitive Benchmarking

See how your assets stack up in the category and where you have a right to win.

CLIENT CASE

When Sweden’s leading real estate agency, Fastighetsbyrån, wanted to understand the full impact of their marketing and brand activities, they turned to Nepa.

Instead of relying on siloed data and gut feeling, they now use a unified setup with brand tracking, customer journey insights, and marketing mix modelling. The result? Faster decisions, better alignment—and a clearer path from insight to impact.

Combine

Great to Combine With

Brand Assets delivers even greater value when combined with other Nepa solutions:

Brand Tracking

Monitor how asset optimization impacts brand health and key KPIs over time. Learn more.

Campaign Evaluation

Assess how well your assets perform in real campaigns and drive sender recall. Learn more.

Segmentation Analysis

Tailor asset strategies to different target groups for maximum relevance.

WHY CHOOSE US

Proactive reports & insights

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use Nepa’s
services to grow faster

Cure Media and Akademibokhandeln. Turning influence into measurable impact. Read the full success story in this post.

READ CUSTOMER STORY

Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.

READ CUSTOMER STORY

From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite

READ CUSTOMER STORY

Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum

READ CUSTOMER STORY

Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…

READ CUSTOMER STORY

case studies

See how customers use Nepa’s
services to grow faster

GANT

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

READ CUSTOMER STORY

VARNER

Telenor

Sinebrychoff

Kellogg’s

Fashion Retailer

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

FAQ

Quick answers to questions you might have

01 What is Brand Assets by Nepa?

Brand Assets is Nepa’s solution for identifying, measuring, and optimizing the cues that make your brand distinctive and memorable.

02 How does Brand Assets help my business grow?

By revealing which assets drive recall and which need refinement, Brand Assets helps you focus resources for maximum impact.

03 What industries is Brand Assets suitable for?

It’s designed for any brand or business that wants to stand out—B2C, B2B, and across sectors.

04 How is the data collected?

Through robust quantitative studies, often complemented by qualitative insights for deeper understanding.

05 What makes Nepa’s Brand Assets different from standard asset audits?

It combines advanced measurement with actionable, business-focused recommendations—not just data.

06 Can I benchmark my assets against competitors?

Yes, competitive benchmarking is available in the study based on competing brand’s assets.

07 How quickly can I see results?

You’ll receive actionable insights within weeks, enabling fast, informed decision-making.

08 Does Brand Assets include implementation support?

Yes, Nepa helps integrate asset learnings into creative and media processes.

09 How do I use the insights internally?

Use Brand Assets to align teams, brief agencies, and refine creative with confidence.

10 What outputs will I receive?

You get intuitive scorecards, detailed reports, and prioritized recommendations.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time

Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING

Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

Brand Assets

Brand assets that drive recall and results

Solutions to your toughest brand asset challenges