Do you know how your brand equity fares compared with your competitors in the market? To properly track whether you’re building value, you need a tangible KPI that does just that. Brand Premium lets you see how much consumers think your brand is worth compared with the rest of your category, and gives you the insights you need to make informed pricing decisions.
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Make your brand an asset
Brand consistency, positive brand associations, and a strong brand identity all equal one thing – Brand equity. Boiled down, this is the idea that companies can earn more if their consumers believe them to be superior to other products and services in the same category, without having to rely purely on pricing and promotions.
Brand Premium allows you to not only quantify this as a tangible KPI, but track it over time to see how your marketing efforts and competitive landscape are affecting your brand equity.
Tracking Brand
Premium
Brand is, by nature, a difficult concept to quantify. So how can companies track their Brand Premium and make informed, strategic business decisions?
1. Discover
With a Category Insight survey, you can uncover exactly who your competitors are in each market.
2. Quantify
Once uncovered, our Brand Premium solution quantifies your brand value vs. your category and your key competitors to see how you rank.
3. Track
Brand Premium can be continuously tracked in our Brand Tracking dashboard, so you can make timely, informed decisions. You can see in almost real-time how effective your marketing efforts are, and it gives you valuable insights about how changing your pricing might effect your sales growth.