Trusted by Leading Brands

OVERVIEW

See how your campaigns really perform—and what to do next

Ever launched a campaign and wondered what actually moved the needle?

 Nepa’s campaign evaluation cuts through vanity metrics to reveal true impact—brand effect, emotional connection, and sales power.

 Watch how continuous testing and deep benchmarking help you optimise creative, sharpen strategy, and make every campaign count.

WATCH THE VIDEO NOW

Solutions

Solutions to your top campaign evaluation challenges


Most marketers struggle with delayed feedback, shallow metrics, and no clear next steps. Sound familiar?

Nepa’s campaign evaluation changes that. We deliver fast, holistic insights—combining reach, brand effect, and emotional impact—benchmarked against 2,800+ campaigns.

With clear campaign testing, you’ll know what’s working, what to change, and how to get more from every campaign.

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FEATURES

Strategic insights – consultative analysis by our brand and marketing experts

Benchmarking database

See how your campaign stacks up against 2,800+ campaigns across industries

Cross-channel insights

Understand performance across all media—from TV to digital, social, and more

Emotional impact tracking

Go beyond impressions and clicks to measure how your campaign makes people feel

Creative optimisation

Get clear, actionable recommendations to improve your campaign’s effectiveness

Fast reporting

Access decision-ready insights quickly, so you can adapt in real time

EXPERTISE

Are your campaigns making the impact you think they are?

It’s easy to get lost in metrics that look good but don’t tell the full story.

Nepa helps you dig deeper—measuring not just reach, but real emotional impact and brand effect across channels.

Watch how we make campaign evaluation faster, clearer, and more actionable—and book a demo if you’re ready to take your campaigns further.

WATCH THE VIDEO NOW

Add-ons

Powerful add-ons for your Campaign Pulse

Take your insights to the next level. Nepa’s add-ons are designed to seamlessly extend the power of your core solutions—like Brand Tracking and Campaign Pulse—by adding new layers of actionable data, advanced analytics, and expert guidance. Each add-on gives you sharper answers to your most important business questions, helping you move from measurement to impact even faster.

Emotion Palette

Reveal the emotional impact of your campaigns. Track how each creative triggers key feelings, understand what drives engagement, and fine-tune your messaging for stronger brand connections.

Read more about Emotion Palette here.

Neurons

Add deeper insight to Campaign Pulse. Neurons uses neuroscience tools to show what really grabs attention and sticks in memory—tracking where people look and how they feel when they see your campaign, so you know which creative elements truly stand out and connect.

Brand Touch

Reveal your brand’s emotional fingerprint using Nepa’s Brand Touch personality model. Ideal for brand platform development, tone-of-voice, creative briefs and strategic repositioning.

Pricing

Nepa campaign pulse pricing

Mini

For companies that wants to ipsum lorem ipsum lorem

Euro/month
Get A Demo

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
Core

For companies that wants to ipsum lorem ipsum lorem

Euro/month
Get A Demo

Includes mini plus :

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
  • Task queues

Most popular

Pro

For companies that wants to ipsum lorem ipsum

Euro/month
Get A Demo

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
  • Task queues
  • Custom reporting & analytics
Enterprise

Get exclusive features for your organization

GET A Quote

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling

WHY CHOOSE US

Proactive reports & insights

We don’t just deliver data—we deliver clarity, consistently. With our proactive approach, you stay ahead of the curve, not just in the loop.

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use
campaign to grow better

Cure Media and Akademibokhandeln. Turning influence into measurable impact. Read the full success story in this post.
READ CUSTOMER STORY
Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.
READ CUSTOMER STORY
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
READ CUSTOMER STORY
Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
READ CUSTOMER STORY
Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
READ CUSTOMER STORY

case studies

See how customers use
campaign to grow better

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

READ CUSTOMER STORY

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

GET STARTED

Regain productivity and power connection with campaign pulse.

Get a Demo

FAQ

Quick answers to questions you might have

Ad hoc MMM solutions are designed for in-depth strategic insights, providing a snapshot of your past marketing effectiveness. Continuous MMM, on the other hand, offers ongoing insights with regular updates based on the latest data and trends, allowing for continuous follow-up and strategic planning.

Nepa’s MMM captures both the direct short-term effects and the long-term brand impact of marketing activities on conversions. This dual approach ensures a comprehensive understanding of how media investments contribute to brand equity and sales over time – decreasing the risk of overestimating the short-term effects. We use brand tracking KPI as a proxy, reflecting changes in brand equity over time. However, in the model, the ultimate output remains sales, ensuring that brand-building efforts are linked to actual business impact and you can report a monetary value of branding efforts.

Campaign Pulse is Nepa’s rapid campaign evaluation solution that measures how your marketing campaigns perform across emotional, brand, and business outcomes. It combines survey data, benchmarks, and analytics to help you understand what worked – and why – within days.

Campaign Pulse evaluates performance across all major channels – digital, social, TV, print, and outdoor – giving you a holistic view of campaign effectiveness and creative resonance.

It’s built for marketers and brand leaders who want to measure more than just media metrics—those who care about the real impact of their campaigns and want to optimize both creative and strategy with confidence

Yes. By comparing your results to our benchmarking database and running multiple post-campaign tests, you get clear, actionable guidance to optimize creative, improve strategy, and boost performance in future campaigns.

Campaign Pulse goes beyond clicks and impressions to capture how people actually feel about your ads. Using Nepa’s Emotion Palette and brand KPIs, it quantifies emotional resonance and brand lift, revealing how creative and messaging drive real brand growth.

Results are delivered in just a few days after fieldwork, so you can act on insights while the campaign is still live. The process is fast, automated, and supported by Nepa’s analysts for context and recommendations.

Yes. Campaign Pulse benchmarks your results against a global database of 2,800+ campaigns across industries. This allows you to understand where your campaign stands versus category and market norms.

You receive an interactive dashboard and summary report highlighting key metrics such as emotional response, brand impact, and performance drivers. These insights are paired with clear, actionable recommendations for your next campaign.

Absolutely. Campaign Pulse scales from single-market activations to global multi-channel campaigns. Even smaller campaigns benefit from fast feedback and actionable learning to optimise creative and media.

Yes. Campaign Pulse can connect with your internal data sources or other Nepa products like Brand Tracking or MMM solutions. Integration enables a unified view of how creative and media contribute to brand and sales.

You can extend Campaign Pulse with optional add-ons such as Emotion Palette (for deeper emotional insight), Neurons (for neuro-based creative testing), and Brand Touch (for in-depth creative diagnostics).

Nepa ensures GDPR compliance, secure data handling, and full confidentiality. Your results are stored in secure environments, and benchmarking data remains anonymised.

Every Campaign Pulse study includes a presentation session with Nepa’s consultants who explain findings, provide strategic recommendations, and guide next-steps for future optimisation.

Simply reach out to the Nepa team or book a demo. We’ll walk you through setup, timelines, and how Campaign Pulse can help you evaluate your campaigns faster and smarter.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time
Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING
Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

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