What makes Nepa’s Brand Tracking different from traditional solutions?

Unlike traditional trackers that deliver data weeks later, Nepa provides real-time brand health insights powered by AI-enhanced analysis. This means you can act faster, spot risks earlier, and make smarter marketing decisions—without waiting for static reports.

How does AI improve my brand tracking?

Our AI models continuously scan your brand data to detect trends, highlight risks and opportunities, and link campaigns to brand outcomes. You’ll see changes as they happen—not weeks later—so you can adapt strategy in real time.

What kind of brand metrics can I track with Nepa?

You can track brand awareness, perception, loyalty, and campaign impact. Add-ons like Category Entry Points, BrandPremium, and Brand Touch let you go even deeper—quantifying brand equity, mental availability, and emotional positioning.

Can I customize what I see in the dashboards?

Yes. From onboarding, we tailor your dashboards around your KPIs, filters, and audiences. You’ll get clear, easy-to-use views that deliver clarity, not clutter, and support faster decision-making.

What kind of support will I get after going live?

You’ll have a dedicated team of experts monitoring your data, flagging important shifts, and guiding actions—no ticket system needed. We also hold regular insight meetings to turn data into strategy and help you prove ROI.

Who is Nepa’s Brand Tracking best suited for?

It’s ideal for marketing leaders who need to prove brand impact quickly, optimize spend, and connect efforts directly to growth. Especially valuable for brands seeking to move faster and stay ahead of shifting markets.

How do I get started?

Just book a demo. In less than an hour, we’ll show you how smarter tracking can elevate your strategy and accelerate brand growth—starting today.

Products

Category insight

Product Overview

Category Insight by Nepa delivers a 360° understanding of your market landscape, revealing how consumers behave, what drives their choices, and how your brand is positioned among competitors. With actionable, data-driven insights, you’ll unlock new growth opportunities, sharpen your strategy, and stay ahead in a dynamic category. Expect clarity, confidence, and a roadmap to win in your market, plus a deep dive into your brand’s unique strengths, weaknesses, and associations, so you can support strategic brand positioning and stand out from the competition.

Pricing Overview

Pricing is tailored to your business needs and market scope. The base package includes a full market analysis, competitive benchmarking, prioritized recommendations for growth, and a comprehensive brand positioning review.
👉 Contact our sales team for a customized quote.

Features

Map your brand’s position and category dynamics with robust, quantitative data
Uncover consumer behaviors, needs, and attitudes for smarter targeting
Benchmark against competitors to identify strengths, weaknesses, and white spaces
Reveal growth drivers and barriers for your brand and category
Turn insights into action with clear, business-focused recommendations
Discover your brand’s unique associations and differentiation to support strategic positioning

GET A DEMO

Trusted by Leading Brands

OVERVIEW

Category clarity that accelerates your growth

In fast-moving markets, knowing your category inside out is the key to winning. Nepa’s Category Insight delivers rapid, actionable analysis of your market, consumers, and competitors, empowering you to make confident, data-driven decisions. See how leading brands use Category Insight to spot opportunities, optimize their strategy, and drive measurable growth, while also uncovering what makes their brand unique and how to position it for long-term success.

Watch the video to find out more about Nepa.

Solutions

Solutions to your toughest category and brand positioning challenges

Category Insight gives you the full picture—mapping consumer needs, behaviors, and perceptions, while benchmarking your brand against the competition. With Nepa’s expert consultants and clearly visualized insight reports, you’ll identify where to focus, how to differentiate, and what it takes to win.

Go beyond assumptions and act on real, actionable insights that drive both short- and long-term growth. Discover the associations that set your brand apart and use them to support strategic brand positioning in a crowded market.

Learn more about how Category Insight can elevate your business.

Get a Demo

FEATURES

Unlock deeper insights and faster growth with these powerful Category insight features.

Comprehensive Market Mapping

Quantitatively map your category, revealing key consumer profiles, needs, and behaviors.

Competitor Benchmarking

See exactly how your brand stacks up against the competition and where the biggest opportunities lie.

Growth Driver Identification

Pinpoint the brand image attributes that drive preference, consideration, and purchase—so you know how to position and develop your brand.

Target Group Profiling

Understand the unique characteristics of your most important consumer groups for sharper targeting.

Brand Positioning Analysis

Uncover your brand’s strengths, weaknesses, and unique associations to inform and support strategic brand positioning work—helping you stand out and build long-term equity.

Actionable Storytelling

Our consultants turn complex data into clear, prioritized recommendations—so you can act with confidence.

CLIENT CASE

When Sweden’s leading real estate agency, Fastighetsbyrån, wanted to understand the full impact of their marketing and brand activities, they turned to Nepa.

Instead of relying on siloed data and gut feeling, they now use a unified setup with brand tracking, customer journey insights, and marketing mix modelling. The result? Faster decisions, better alignment—and a clearer path from insight to impact.

Combine

From insight to action: Expert delivery and activation

Category Insight is a focused, ad hoc solution designed to deliver maximum clarity at key decision points. From the outset, we align with your business goals and KPIs, ensuring the analysis is tailored to your needs.

After delivery, our consultants walk you through the results—highlighting actionable recommendations, brand positioning opportunities, and next steps. If needed, we offer activation workshops to help your team interpret findings, prioritize actions, and embed insights into your strategy.

You get the answers you need, when you need them—no ongoing tracking required.

CASE STUDIES

See how customers use Nepa’s
services to grow faster

Cure Media and Akademibokhandeln. Turning influence into measurable impact. Read the full success story in this post.

READ CUSTOMER STORY

Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.

READ CUSTOMER STORY

From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite

READ CUSTOMER STORY

Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum

READ CUSTOMER STORY

case studies

See how customers use Nepa’s
services to grow faster

GANT

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

READ CUSTOMER STORY

VARNER

Telenor

Sinebrychoff

Kellogg’s

Fashion Retailer

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

FAQ

Quick answers to questions you might have

01 What is Category Insight?

Category Insight is Nepa’s solution for mapping your market, understanding consumer behavior, benchmarking your brand, and uncovering the associations that drive your brand’s positioning—delivering actionable insights for growth.

02 How does Category Insight help my business grow?

By revealing what drives consumer choice, where your brand stands, and what makes it unique, Category Insight helps you focus resources for maximum impact and build a differentiated brand.

03 What industries is Category Insight suitable for?

It’s designed for any brand or business that wants to understand its category—B2C, B2B, and across sectors.

04 How is the data collected?

Through robust quantitative studies, which can be complemented by qualitative insights for deeper understanding.

05 What makes Category Insight different from standard market research?

It combines deep market mapping, brand positioning analysis, and actionable, business-focused recommendations—not just data.

06 Can I benchmark against competitors?

Yes, competitor benchmarking is a core part of Category Insight.

07 How quickly can I see results?

You’ll receive actionable insights within weeks, enabling fast, informed decision-making.

08 Does Category Insight include segmentation?

No, but ask for an introduction to our motive-based market segmentation approach

09 How do I use the insights internally?

Use Category Insight to align teams, refine strategy, brief agencies, and support brand positioning work with confidence.

10 What outputs will I receive?

You get detailed reports, prioritized recommendations, and a clear brand positioning analysis.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time

Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING

Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

Category insight

Category clarity that accelerates your growth

Solutions to your toughest category and brand positioning challenges