What makes Nepa’s Brand Tracking different from traditional solutions?

Unlike traditional trackers that deliver data weeks later, Nepa provides real-time brand health insights powered by AI-enhanced analysis. This means you can act faster, spot risks earlier, and make smarter marketing decisions—without waiting for static reports.

How does AI improve my brand tracking?

Our AI models continuously scan your brand data to detect trends, highlight risks and opportunities, and link campaigns to brand outcomes. You’ll see changes as they happen—not weeks later—so you can adapt strategy in real time.

What kind of brand metrics can I track with Nepa?

You can track brand awareness, perception, loyalty, and campaign impact. Add-ons like Category Entry Points, BrandPremium, and Brand Touch let you go even deeper—quantifying brand equity, mental availability, and emotional positioning.

Can I customize what I see in the dashboards?

Yes. From onboarding, we tailor your dashboards around your KPIs, filters, and audiences. You’ll get clear, easy-to-use views that deliver clarity, not clutter, and support faster decision-making.

What kind of support will I get after going live?

You’ll have a dedicated team of experts monitoring your data, flagging important shifts, and guiding actions—no ticket system needed. We also hold regular insight meetings to turn data into strategy and help you prove ROI.

Who is Nepa’s Brand Tracking best suited for?

It’s ideal for marketing leaders who need to prove brand impact quickly, optimize spend, and connect efforts directly to growth. Especially valuable for brands seeking to move faster and stay ahead of shifting markets.

How do I get started?

Just book a demo. In less than an hour, we’ll show you how smarter tracking can elevate your strategy and accelerate brand growth—starting today.

Products

Path to Purchase

Product Overview

Paths to Purchase by Nepa uncovers the real consumer journeys behind every purchase decision across all digital, physical, paid, earned, and owned touchpoints. By mapping the full, non-linear path to conversion, you’ll know exactly where to focus your investments to drive growth and win more shoppers.
Expect actionable, omnichannel insights that reveal how, where, and why consumers buy.

Pricing Overview

Pricing is tailored to your business needs and market complexity. The base package includes a full journey mapping, touchpoint effectiveness analysis, and prioritized recommendations for conversion growth.
👉 Contact our sales team for a customized quote.

Features

Map the entire shopper journey across digital and physical channels
Combine stated survey data with behavioural tracking data for a uniquely rich, accurate view of real shopper behaviour
Quantify the impact of every touchpoint on purchase conversion
Identify the strongest purchase drivers and barriers in your category
Reveal channel, retailer, and mission-specific opportunities
Turn complex journey data into clear, actionable strategies

GET A DEMO

Trusted by Leading Brands

OVERVIEW

See every path, not just the funnel

Today’s shoppers move fluidly between online and offline, paid and earned, planned and spontaneous. Nepa’s Paths to Purchase solution reveals the true complexity of modern consumer journeys—helping you pinpoint the brand interactions that matter most for conversion.

Watch the video to find out more about Nepa.

Solutions

Solutions to your omnichannel journey challenges

Paths to Purchase gives you the clarity to navigate today’s infinite shopper loops. With Nepa’s advanced methodology and intuitive dashboards, you’ll see which touchpoints drive conversion, where shoppers drop off, and how to influence decisions at every stage.

Move beyond the funnel and act on real, actionable insights that fuel both short- and long-term growth.

Learn more about how Paths to Purchase can transform your shopper strategy.

Get a Demo

FEATURES

Unlock deeper insights and faster growth with these powerful Path to Purchase features.

Holistic journey mapping

Visualize the full shopper journey from initial trigger to purchase, capturing every relevant channel, touchpoint, and brand interaction along the way.

Touchpoint effectiveness analysis

Quantify the conversion power of each touchpoint—digital, physical, paid, unpaid, earned, and owned.

Conversion driver & barrier identification

Pinpoint what motivates or blocks shoppers at each stage, so you can focus on what works.

CLIENT CASE

When Sweden’s leading real estate agency, Fastighetsbyrån, wanted to understand the full impact of their marketing and brand activities, they turned to Nepa.

Instead of relying on siloed data and gut feeling, they now use a unified setup with brand tracking, customer journey insights, and marketing mix modelling. The result? Faster decisions, better alignment—and a clearer path from insight to impact.

Combine

Great to combine with

Paths to Purchase delivers even greater value when combined with other Nepa solutions:

Brand Tracking

Monitor how asset optimization impacts brand health and key KPIs over time. Learn more.

Campaign Evaluation

Assess how well your assets perform in real campaigns and drive sender recall. Learn more.

Segmentation Analysis

Tailor asset strategies to different target groups for maximum relevance.

WHY CHOOSE US

Proactive reports & insights

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use Nepa’s
services to grow faster

Cure Media and Akademibokhandeln. Turning influence into measurable impact. Read the full success story in this post.

READ CUSTOMER STORY

Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.

READ CUSTOMER STORY

From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite

READ CUSTOMER STORY

Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum

READ CUSTOMER STORY

Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…

READ CUSTOMER STORY

case studies

See how customers use Nepa’s
services to grow faster

GANT

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

READ CUSTOMER STORY

VARNER

Telenor

Sinebrychoff

Kellogg’s

Fashion Retailer

DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

FAQ

Quick answers to questions you might have

01 What is Paths to Purchase?

Paths to Purchase is Nepa’s solution for mapping real consumer journeys, quantifying touchpoint effectiveness, and revealing actionable growth opportunities.

02 How does Paths to Purchase help my business grow?

By showing where, how, and why shoppers convert (or don’t), Paths to Purchase helps you focus investments for maximum impact.

03 What industries is Paths to Purchase suitable for?

It’s designed for any brand or retailer that wants a full view of the omnichannel shopper journey—B2C, B2B, and across sectors.

04 How is the data collected?

Through a blend of behavioral tracking, self-stated diaries, and robust quantitative surveys

05 What makes Paths to Purchase different from standard shopper research?

It maps the real, non-linear journeys and quantifies the impact of every touchpoint—not just the funnel.

06 Can I benchmark against competitors?

Yes, benchmarking is included to show where you win and where you can improve.

07 How quickly can I see results?

You’ll receive actionable insights within weeks, enabling fast, informed decision-making.

08 Does Paths to Purchase include segmentation?

Yes, you can combine segmentation analysis for even sharper targeting.

09 How do I use the insights internally?

Use Paths to Purchase to align teams, optimize investments, and brief agencies with confidence.

10 What outputs will I receive?

You get intuitive journey maps, detailed reports, and prioritized recommendations.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time

Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING

Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS

Path to Purchase

See every path, not just the funnel

Solutions to your omnichannel journey challenges