BRAND TOUCH

Personality and positioning

Brands with strong and distinctive associations can improve sender recall and build brand salience. With a focus on measuring your brand through human characteristics, Brand Touch provides the direction you need to differentiate your brand, and enables you to unlock white space opportunities to grow.

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DEFINE YOUR BRAND

Positioning strategies

BrandTouch measures the true emotional position of your brand, and how its position relates to the drivers within your category, using a comprehensive yet simple framework that is grounded in validated psychology methods.

Nepa helps you define a clear purpose for your brand – one that inspires loyalty and sets you apart. The result is a powerful branding strategy that helps you as a marketer determine what to focus on in communication to strengthen or change your current brand position.

answer your essential business questions

Where are you now, and where will you be?

Your brand today

How does my audience perceive my brand’s personality?
How different and distinctive is the position my brand occupies compared with competitors?
What are the unmet needs and category drivers among your target audience today?

Unlocking tomorrow

What are the attributes my brand should stand for in order to ensure it grows in the category?
Which brand shifts could my brand execute credibly and successfully to deliver on my category’s unmet needs?
What are the potential white space opportunities for one or more brands in my portfolio?

Make the right decisions

Your brand in context

Brand Touch positions your brand, category, and competition on a maps, to uncover your brand’s true positioning.

Emotion-led brand positioning

Decode your brand’s true DNA with Brand Touch’s powerful toolbox, to build a unique, attractive, and consistent brand position.

Performance tracking

Worries about aligning your communication with your positioning strategy? Our Brand Tracking ensures your brand remains on target, with our integrated Brand Touch module.

Shaping your brand’s personality

Webinar on demand

Brands trying to increase their share of wallet often begin at the end of the process; increasing marketing spend. However, they forget the basics. Who is my brand today? What is my ideal positioning? How do people see my competition? Where is the whitespace for growth?

This webinar will explore key strategies for understanding and shaping your brand’s personality, and unlocking its full potential.

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