Trusted by Leading Brands

OVERVIEW

Brand personality insights you can act on—fast.

Today’s brands need to stand out and connect emotionally in a crowded market. Brand Touch delivers rapid, AI-supported analysis of your brand’s personality, helping you understand what drives business – from brand consideration to brand preference, purchase behaviors and brand loyalty. Make smarter, faster decisions with a clear view of your brand’s strengths and opportunities—supported by real consumer data

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Solutions

Solutions to your brand personality challenges

Brand Touch empowers you to move beyond surface-level metrics and uncover what truly drives your brand’s success. You’ll spot risks early, identify untapped potential, and connect emotional brand perception directly to business outcomes.

Leave guesswork behind and make confident, data-driven decisions that fuel growth and differentiation.

 Learn more about how Brand Touch can elevate your brand.

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FEATURES

Unlock deeper insights and faster growth with these powerful Brand touch features.

Comprehensive brand personality mapping

Map your brand’s position using 120 emotional attributes and 8 personality segments, revealing how consumers truly see you.

Competitive benchmarking

Compare your brand’s personality with the competitors in the study to identify unique strengths and areas for improvement.

Growth opportunity identification

Pinpoint which personality traits will drive consideration, preference, and market share for your brand.

CLIENT CASE

When Sweden’s leading real estate agency, Fastighetsbyrån, wanted to understand the full impact of their marketing and brand activities, they turned to Nepa.

 

Instead of relying on siloed data and gut feeling, they now use a unified setup with brand tracking, customer journey insights, and marketing mix modelling. The result? Faster decisions, better alignment—and a clearer path from insight to impact.

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Combine

Great to combine with

Brand Touch delivers maximum value when paired with other Nepa solutions:

Brand Tracking

Monitor how asset optimization impacts brand health and key KPIs over time. Learn more.

Campaign Evaluation

Assess how well your assets perform in real campaigns and drive sender recall. Learn more.

Segmentation Analysis

 Tailor asset strategies to different target groups for maximum relevance.

WHY CHOOSE US

Proactive reports & insights

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

CASE STUDIES

See how customers use Nepa’s
services to grow faster

Camilla Austad
Head of Brand, Hemköp
Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.
READ CUSTOMER STORY
Anssi Soini
Nordic Insight Manager, If Insurance
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Anssi Soini
Nordic Insight Manager, If Insurance
Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Brittney Williams
Portfolio Director of Portable Wholesome Snacks
FastighetsbyrÃ¥n is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Brittney Williams
Portfolio Director of Portable Wholesome Snacks
Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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case studies

See how customers use Nepa’s
services to grow faster

GANT trusts Nepa to help it grow

Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

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DYNATA RISE
AWARDS 2023

Award winning surveys

At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

FAQ

Quick answers to questions you might have

Brand Touch is Nepa’s solution for mapping and developing your brand’s personality, using 120 attributes and 8 personality segments to reveal emotional perception and growth opportunities.

By identifying the personality traits that drive preference and differentiation, Brand Touch provides actionable recommendations to strengthen your brand and increase revenue.

Brand Touch is industry-agnostic and can be applied to any brand looking to understand and optimize its emotional positioning.

Data is gathered through nationally representative online surveys, ensuring robust and actionable insights.

It focuses on emotional and personality-driven attributes, going beyond standard metrics to reveal what truly drives consumer connection.

 Yes, Brand Touch includes competitive benchmarking from the data in the study to highlight your unique strengths and areas for improvement.

 You receive actionable insights within weeks, enabling fast decision-making and rapid implementation.

 Yes, AI-powered analysis helps identify risks and opportunities in your brand’s personality profile.

Use Brand Touch to align communications, brief agencies, and guide innovation processes with a clear understanding of your brand’s personality.

 You’ll get detailed reports and strategic recommendations tailored to your brand.

Our PRODUCTS

Products that power growth

Still guessing what’s driving your brand growth? Stop.

With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

From brand building to conversion-driving, we’ve got your back.

Dive into our portfolio below. These aren’t just products—they’re growth engines.

Our Products

Brand Tracking

Your brand. In real time.

Track perception shifts and see how your marketing really lands.

Track in Real Time
Marketing Mix Modelling

Know what works. Fix what doesn’t.

Identify which channels drive actual business impact—continuously.

SEE WHAT’S WORKING
Campaign Evaluation

No more flying blind.

See which campaigns lift your brand—and which ones tank it.

EVALUATE CAMPAIGNS