Clear metrics might sound like a utopian dream, but knowing what to track means you can prove what’s working, fix what isn’t, and keep your strategy moving in the right direction.
Trusted by Leading Brands
Challenges
As a CMO, you’re expected to build the brand, drive growth and prove ROI, all at once. But measuring performance across markets, channels and touchpoints is anything but straightforward.
Here are the most common challenges:
No clear view of impact
With campaigns spread across more markets and platforms than ever, inconsistent metrics make it hard to see what worked, or why.
No link to brand strategy
When measurement focuses only on clicks and conversions, it misses the bigger picture: how campaigns shape awareness, preference and long-term growth.
Too slow to react
Learning after the campaign is too late. Without real-time insight, you miss the chance to optimise when it matters.
EXPERTISE
Track brand impact
Understand how your campaigns build awareness, drive consideration and shape preference over time, and use those insights to shape more effective campaigns.
Act while it counts
Don’t wait until the campaign is over to measure its impact. Get real-time feedback, and make changes while the campaign is still running.
Strengthen brand value
Every campaign shapes how your brand is valued. Use that insight to refine messaging, support pricing and build lasting loyalty.
OUR PRODUCTS
You need a measurement strategy that’s real-time, insight-led and built to drive continuous improvement. At Nepa, we make campaign measurements both smarter and faster. Our tools help you track performance while your campaigns are live, connect short-term engagement to long-term brand outcomes, and adjust in real time.
Brand Tracking
Brand tracking
We track over 7,500 different global brands every single day. We give you the insights you need to understand the effectiveness of your marketing, act on hidden opportunities, protect against threats and grow.
Marketing Mix Modelling
Campaign Pulse
Brand Touch
Category Entry Points
Segmentation
WHY CHOOSE US
Brand building with every move
Every campaign has the potential to become a key brand moment. We’ll give you the tools to track that impact in real time, so you can shape outcomes while they’re still unfolding.
85%
Boost in campaign ROI
72%
Increase in in customer engagement
3x
Faster decisions with real-time analytics
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.
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From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands