Big moves require more than bold thinking. With the right insight, you can simplify complexity, align your actions, and turn every decision into meaningful progress.
Trusted by Leading Brands
Challenges
Growth doesn’t stall overnight, it fades when key decisions start missing the mark. Messaging gets unclear. Targeting slips. Timing’s off. And suddenly, even strong brands struggle to stay relevant, let alone move forward.
Sound familiar? These are three of the most common challenges we see, and the biggest barriers to turning strategy into real impact:
Unclear messaging
If you don’t know what really matters to your audience, even your most creative campaigns can feel generic or forgettable. Ground your messaging in insight, and it will cut through, and stick.
Speaking to the wrong people
Speaking to everyone rarely means reaching the right ones. When your message isn’t tailored to the right segments, it loses relevance, struggles to engage, and drains your media budget.
Poor timing
Even the strongest message can fall flat if the timing is off. Without knowing when, why, and how decisions are made, you risk losing impact – and worse, missing your moment to grow.
EXPERTISE
What to say
Great brands speak with purpose. That starts with knowing what drives your audience, the emotions, triggers and associations behind their choices. When you get that right, positioning becomes clear and powerful.
Who to say it to
By focusing on the people who matter most to your brand, your message becomes sharper, more relevant and far harder to ignore.
When to say it
Timing is everything. Understanding the key moments that influence brand decisions helps you show up when it counts — and make each message more effective.
OUR PRODUCTS
Nepa has the solutions to turn your communication from instinct-driven to insight-powered. Our tools help you craft messages that are relevant, recognisable, and designed to drive brand growth.
Brand Tracking
Brand tracking
We track over 7,500 different global brands every single day. We give you the insights you need to understand the effectiveness of your marketing, act on hidden opportunities, protect against threats and grow.
Marketing Mix Modelling
Campaign Pulse
Brand Touch
Category Entry Points
Segmentation
WHY CHOOSE US
Insight-led, impact-powered –
that’s Nepa.
Your brand doesn’t need more content, it needs better content. We turn communication into a growth driver with tools that reveal how people think, feel, and act, helping you craft messages that truly resonate.
Ready to see the impact? Let’s get started.
85%
Boost in campaign ROI
72%
Increase in in customer engagement
3x
Faster decisions with real-time analytics
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
Standing out in a sea of sameness: Hemköp’s strategic transformation with Nepa. Read the full client case with results here.
READ CUSTOMER STORY
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
READ CUSTOMER STORY
Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
READ CUSTOMER STORY
FAQ
Quick answers to questions you
might have
What is Nepa’s Marketing Strategy solution?
Big moves need more than bold ideas. Our Marketing Strategy solution helps you simplify complexity, sharpen your messaging, and align your actions – so every decision drives meaningful progress.
Who is this solution for?
If your growth has slowed or your message isn’t cutting through, this is for you. We help marketing leaders, brand teams, and strategists get back on track with clarity and confidence.
How does it help improve messaging?
When you know what really matters to your audience, every word counts. We use deep insight to help you craft messages that connect – clear, purposeful, and impossible to ignore.
Can it help identify the right audience?
Speaking to everyone rarely means reaching the right ones. We help you focus on the people who matter most – so your strategy hits home and your media spend works harder.
Why is timing so important in marketing strategy?
Even the best message can fall flat if it arrives at the wrong moment. We uncover the key decision moments for your audience, helping you show up when it counts most.
How does it connect with other Nepa solutions?
Marketing Strategy works hand-in-hand with tools like Brand Tracking, Campaign Pulse, and Marketing Mix Modelling – so you can move from strategy to execution with a clear view of impact.
What kind of results can I expect?
Stronger positioning, sharper targeting, and faster decisions. Brands using Nepa’s strategic insights see higher engagement and measurable growth across campaigns.
What do I get as part of the solution?
You’ll receive clear frameworks, audience profiles, and message blueprints – along with actionable plans that turn strategy into growth. No fluff, just focus.
How soon can we start seeing impact?
Most teams start applying insights within weeks. Once we align on goals and data, you’ll have clarity fast – and momentum soon follows.
How does Nepa ensure our data stays secure?
Your data is safe with us. We follow strict GDPR standards and secure every insight pipeline, keeping your brand and customer information confidential.
How do I get started?
Get in touch with our strategy team. We’ll explore your goals, challenges, and where the biggest impact lies – then build a plan to get you moving.
Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands