Marketing Mix Modelling
Our Marketing Mix Modelling (MMM) helps brands pinpoint the ROI of all their marketing investments, over time, to quantify both the short and long-term effects. By analysing the effectiveness of each channel, brands can strategically allocate their resources in the right ways for growth.
Long-term & short-term
With brands implementing multiple “always-on” tactics in their communication, the contribution from each media is weaker. Traditional MMMs, as well as many automated tools, have a narrow and short-term view of the effect of media on sales.
Our MMM tools are always carried out and interpreted by an experienced analyst and adapted to the unique position of each brand. We integrate long-term as well as short-term impacts, allowing brands to make decisions around budgets for every media, execution, campaign duration and creative.
Brand strength
A Nepa MMM allows marketers to adjust activity with models that are continuously learning from your media activity, sales performance, as well as brand health.
We take brand strength into account to capture the different dynamics of how media drives sales. The accuracy of these brand analyses are vastly improved by Nepa’s unique Brand Noise Reduction technique. By pinpointing the individual ROI of each media channel and contribution over time, you get crystal clarity on the effectiveness of your campaigns and can choose the right mix to win.
Understand your digital mix
We use all available and relevant brand factors in our MMMs – including social media data. Through established partnerships with the world’s largest digital advertising platforms including Google, Facebook, and Snap Chat, we are positioned to help you understand the sales and brand impact of your digital investments as well as all other channels.
Unveil the full impact of marketing. Our MMM leverages brand tracking data to capture both short and long-term sales effects. Our tracking data is unique in capturing brand effects, and even more so with Brand Noise Reduction (BNR) applied.
BNR reduces random errors by up to 50% at no extra cost, boosting data accuracy and opening possibilities for more granular analysis. You can separate and optimise short- and long-term impact and fine-tune the effect of media on brand and sales, to get the full picture.
TESTIMONIALS
OUR CLIENTS
OUR WIDER OFFER
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
THINKING
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights.
If you’re interested in learning more about our MMM solution, then why not watch our Head of R&D Robert Beatus discuss how Brand Noise Reduction can improve your data quality, or our ESOMAR 2022 presentation with IKEA Canada.
Headquarters
Maria Skolgata 83,
118 53 Stockholm, Sweden
Phone: +46 8 400 268 00
Email: hello@nepa.com
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