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Blog Posts

Embracing AI for business success

June 05, 2023

Focused Indian businessman wearing casual clothes working typing on laptop sitting at table in light office room on background of window.

Karen Chandler

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We are embarking on an exciting journey with our pioneering new artificial intelligence initiative. It’s part of our commitment to innovation, pushing the boundaries of what’s possible, and shaping the future of technology.

By seamlessly integrating AI technologies into our operations we can unlock new levels of efficiency; streamlining workflows, automating repetitive tasks, and driving productivity gains. Our AI-driven solutions help to empower our organisation to maximise resource utilisation, minimise costs, and accelerate time-to-market, enabling us to stay one step ahead of our competition. We are currently under an explorative phase where multiple AI tools are being investigated to see which ones have the greatest impact, both on internal developments and client deliveries.

One of our development initiatives, Brand Noise Reduction, is based on an AI and machine learning model. It utilises pattern recognition and time series analysis to make our weekly Brand Tracking data both more accurate and granular. This ultimately enables our clients to make better, faster, data-based decisions.

Other explorations of AI solutions focus on predictive and prescriptive capabilities. Synthetic Respondent Solutions is one such area of investigation, whereby we will be leveraging the vast amount of historical brand tracking data we have collected over the years. Such a machine learning model could predict current KPIs based on historical trends, without the need of additional data collection. Another initiative we are running focuses on creating an AI solution that generates suggestions based on data and survey results.

Through this initiative, we are fostering an environment that encourages experimentation, prototyping, and knowledge-sharing. By continuously learning from our findings and experiences, we are shaping a future where AI plays a pivotal role in driving sustainable growth, delivering exceptional customer experiences, and fostering a more connected and intelligent world.