Data quality is a perennial challenge in market research. As detection methods become more sophisticated – leveraging technologies like AI – so too do the tactics of those attempting to game the system. At Nepa, we’ve combined cutting-edge technical solutions with robust business policies to identify and address fraudulent entries. This proactive approach not only ensures that our data and insights remain among the most reliable in the industry but also supports our data suppliers in combating the growing threat of survey fraud.
However, these systems can often seem opaque. That’s why we hosted an exclusive webinar with Dynata, the industry’s largest first-party panel provider. During this 30-minute session, we answered the top five most frequently asked questions we receive. Have you ever wondered about the different types of survey fraud? How AI-driven fraud detection systems differentiate between malicious activity and honest mistakes? Or how we stay ahead of increasingly sophisticated fraud tactics?
WEBINAR ON DEMAND
Your top data questions answered
Account Director Martin Hellgren was joined by Nepa’s Head of Data Procurement, Fredrik Olsson, and Dynata’s VP Sales, Benelux & Nordics, Wilko Rozema to discuss your most pressing questions about data quality, market research challenges, and the evolving insights landscape. They shared valuable perspectives on sourcing high-quality data, navigating industry trends, and optimising research strategies for better decision-making.
If you have any further questions or would like to explore these topics in more detail, feel free to reach out – we’d love to continue the conversation!
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