Consumers are moving away from the traditional shopper marketing paths to purchase as they engage with a wider range of touchpoints in a much more fragmented way. No touchpoint only drives awareness. No touchpoint only drives consideration. No touchpoint only drives loyalty.
Paths to Purchase experts Patrick Dünzinger and Andrea Goeres joined forces for an afternoon of insights. They dove into how brands can use behavioural and attitudinal data to supercharge their growth.
WEBINAR ON DEMAND
Consumer paths to purchase
Three case studies were presented during our latest 30 minute webinar:
1. How to grow your total category by tapping into a new audience
2. How to increase frequency or basket incidence by leveraging omnichannel shopping behaviour
3. How to drive uptrade by understanding an audience’s needs
WHY CHOOSE US
Empower your brand with data-driven clarity
Leverage our advanced analytics to light up your strategic journey and turn complex data into clear, actionable insights that drive profitable outcomes.