Consumer behaviour is changing fast. Social media, AI and shifting media habits are reshaping how people discover, evaluate and decide. What used to be stable is now fluid.
Join us for a sharp 45-minute webinar on November 12:th at 9.00 am where Nepa shares new insights from a national study on how Swedes get inspired, influenced and make purchasing decisions - across generations, categories and channels.
The Age of Influence: Understanding what drives purchase decisions today and tomorrow
You’ll get:
-
A deep dive into the shifting media map - from Gen Z to Boomers
-
New findings on how AI is already changing consumer behaviour
-
Practical implications for brands, retailers and marketers
The result? Insights that cut through the noise - and help you make smarter decisions.
Sign up now to secure your spot
Published on: 30TH OCT 2025