Consumer behaviour is changing fast. Social media, AI and shifting media habits are reshaping how people discover, evaluate and decide. What used to be stable is now fluid.
Watch our on-demand webinar now about this study. Click here.
The Age of Influence: Understanding what drives purchase decisions today and tomorrow
In this webinar - you’ll get:
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A deep dive into the shifting media map - from Gen Z to Boomers
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New findings on how AI is already changing consumer behaviour
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Practical implications for brands, retailers and marketers
The result? Insights that cut through the noise - and help you make smarter decisions.
Watch the webinar on demand
Watch our on-demand webinar now where we present the full study and its implications for marketers. (The webinar is in Swedish with english subtitles)
Published on: 30TH OCT 2025