Nepa takes a stand for higher data quality in market research

Marketing intelligence company Nepa is taking a stand for increased data quality in market research, signing an international industry pledge for transparent and ethical data management. Joining over 70 global leaders in insights and analytics, Nepa has signed the GDQ Data Quality Excellence Pledge, an initiative aimed at raising standards for data quality, transparency and ethical conduct in market research.

“At Nepa, data quality is not just a technical issue, it’s a question of trust. By signing the GDQ pledge, we show that we take responsibility for our methods and results, and that we are actively working for a sustainable and credible analytics industry,” says Fredrik Olsson, Head of Product Operations, Panel & Data Procurement at Nepa.

The GDQ (Global Data Quality) Pledge is an industry-wide commitment in which companies pledge to:

• Fight fraud and manipulation in data collection
• Work transparently with methods and quality assurance
• Comply with global rules for data protection and privacy
• Collaborate to drive innovation and industry development

Nepa has a long-standing focus on rigorous quality assurance of its data streams, particularly in areas such as panel management and respondent validation. By formally supporting the GDQ initiative, Nepa aims to show customers and partners its commitment to greater accountability across the analytics sector.

For more information, contact:

Fredrik Olsson
Head of Product Operations, Panel & Data Procurement
fredrik.olsson@nepa.com
+46 (0) 735 181 098