Solutions
- - - Marketing Intelligence Suite
    - - Brand Tracking
        Manage, track, and grow your brand with always-on, actionable insights.
      - Marketing Mix Modelling
        Monitor and optimise the long and short-term effects of your marketing efforts.
      - Campaign Evaluation
        Measure and track your campaign’s performance before, after, and as it happens.
  - - - Market Segmentation
        Identify segments based on people's needs and values to create long-term brand growth.
      - Brand Touch
        Measure the true emotional position of your brand and unlock white space.
      - Category Insight
        Delve into your category and its consumers to uncover strategic insights for growth.
      - Brand Asset Optimisation
        Understand how to make your brand assets stand out from the pack.
      - Paths to Purchase
        Disrupt, drive incrementality, trial, and recruit new shoppers to your category.
  - - Explore More
Our Company
- - - Our Company
    - - About
        We don’t just help you build campaigns. We also help you build brands.
      - Careers
        Our people are at the heart of Nepa — they are how we turn insights into real stories.
  - - Explore More
Thinking
- - - Thinking
    - - Latest News
        Discover inspiration and find out more about how we support brands all across the world.
      - Blog Posts
        Stay on the pulse of marketing and research with our latest blogs.
      - Case Studies
        Explore how Nepa has helped brands get closer to their consumers, and grow.
      - Webinars
        Watch Nepa's latest webinars, on demand.
  - - Explore More
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Solutions

Marketing Intelligence Suite

Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Market Segmentation

Brand Touch

Category Insight

Brand Asset Optimisation

Paths to Purchase

Our Company

About

Careers

Thinking

Ulrich Boyer

Board Member

Education

Master’s degree in National Economics, CAU Kiel, Germany.

Connect

Back

Born, dependency:

Born 1963 and co-founder of Nepa. CEO 2021-2023, Board member since 2011, and Chairman of the Board between 2015 and 2020. Board member of Nepa Sweden AB since 2005. Dependent in relation to the company in relation to major shareholders.

Other current positions:

Chairman of the Board of Bintess AB and ECI Media Management AB. Board member of Abmit Kivelmuh AB and Timba Holding AB.

Number of shares:

1,450,032 (1,446,260 direct, 3,772 indirect*)

*Indirect ownership indicates that shares are owned via a company or close relative.