Industry focus: Telecom

Clarify what drives performance in telecom – from brand to bundle

Saturated markets. Rising churn. And customers who expect seamless service and real value at every touchpoint. In telecom, every campaign, offer and message needs to hit the mark – and prove its impact. Marketing must not only deliver, but deliver results you can stand behind.

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Why NEPA?

Nepa – a trusted insight partner to telecom brands

We help telecom leaders understand performance across channels, markets and product lines.

Used by:
✔️ Brands like Telenor and Fortnox
✔️ Marketing and pricing teams
✔️ Churn prevention and brand strategy leads
✔️ Insights teams working across silos

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Solutions that cut through complexity and align your teams

Solutions for telecom

Brand tracking – Understand brand performance across all channels

Why it matters

In a market where consumer preference shifts fast and competition is fierce, yearly brand surveys aren’t enough. Continuous tracking – and a clear connection to business outcomes.

What you get

Ongoing data on awareness, consideration and preference
Insights on brand image, positioning and communication performance
Early signals when loyalty or visibility shifts
Visualized results in a dashboard

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Marketing Mix Modelling – Focus your investments where they matter

Why it matters

Campaign pressure is constant – but which channels actually deliver? MMM reveals the real contribution of each channel and guides you in how to allocate your budget for maximum impact.

What you get

ROI by channel and campaign
Clear recommendations to optimize spend and allocate resources
Scenario planning for different budget levels
Insights that are easy to explain – even to your CFO and and board of directors

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Marketing 2026: How forward-thinking CMOs turn AI, trust and customer journeys into growth

White paper: Trends 2026

White paper for CMOs, CCOs & Insight Leaders: What will define 2026

As we enter 2026, marketing is being reshaped by shifting consumer behaviour, rising expectations and accelerating tech. Customers want relevance, speed and transparency – across every channel. At the same time, budgets face tougher scrutiny, and data privacy rules continue to evolve. AI is changing how we work, but it’s strategy – not tools – that will separate those who adapt from those who fall behind.

Solutions for telecom

On-demand webinar: Smarter marketing with the right insights

In this webinar, you’ll hear how brands across different industries use Nepa’s solutions to:

– prove marketing ROI in a fragmented landscape,
– make strategic decisions based on real data,
– align insights across the entire organization.

Watch the webinar now on-demand

Watch the webinar now

Solutions that meet the needs of modern telecom marketing

See how telecom brands use Nepa to move faster, optimize spend – and build brands that last.

Solutions for telecom

Telenor

A close partnership between Telenor and Nepa ensures data-driven decision-making through real-time insights. By understanding customer preferences and market trends, Telenor continues to strengthen its brand and services.

Read the full client case

Fortnox

Working with Nepa, Fortnox began by diving deep into the category to map the market landscape and uncover where the brand could grow next. Through Category Insight, several key opportunities emerged – from sharpening the product offer to strengthening how the brand connects with entrepreneurs.

With these insights in place, Fortnox rolled out continuous Brand Tracking to measure the impact of its strategic moves and gain clearer visibility into how brand perception evolves over time. The goal: to proactively turn deep insights into smarter brand decisions on a daily basis, and unlock new, sustainable growth in an increasingly competitive landscape.

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Our success formula

What sets Nepa apart

Always-on analysis: Updated quarterly or monthly – not once a year.

Built for the full business: MMM integrated with P&L, finance and campaign planning.

Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.

Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.

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Always on

Tools, reporting & processes you can rely on

We deliver more than models – we deliver a complete decision-support system:

MMM integrated with P&L, finance and campaign planning.
Scenario planning and forecasting tools
Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
Integration with GA4, media platforms and financial systems

Every insight is designed to steer your business – not just fill a report.

What you get

From insight to action – what you get

ROI per channel and media type
Isolated effects of pricing, promotion, seasonality
Real-time steering integration into media and analytics platforms
Cross-functional dashboards
Recommendations – not just raw outputs
Always-on updates to match business rhythms

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What you get

Don’t just take our word for it

“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand

“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services

“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer