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7 Trends from the 2019 Path to Purchase Summit


The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more
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3 Key Takeaways from CXPA’s Insights Exchange 201..


Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more
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CX: The Art Behind the Science


CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more
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Brand is back


For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
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Catch the Second Wave


When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
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Thriving in a Transformational Time


This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more

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Lessons From Retail Smarter 2019 – University of ..


Occasionally it’s good to go back to school. Last week, I had the opportunity to attend Retail Smarter… Read more
eBook

Omnichannel Revolution Requires New Marketing Measureme..


The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
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When Season Ticket Holders Don’t Renew


Getting repeat customers is the holy grail of most businesses, and what’s better for that than a… Read more
eBook

Empower Employees Win Customers


Win in the Age of the Customer with Empowered Employees Learn how measurement and analytics can lead… Read more
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Does Your Sports Strategy Rely Too Much on GameDay Tact..


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more
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Tackling Your 2019 Marketing KPIs With a Unified Approa..


“How do you really feel about me?” It’s an awkward question in a relationship.  It’s also a… Read more

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