Consumer insights that drive innovation, development and sales.

Brand is back

April 29, 2019
For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more

Catch the Second Wave

April 10, 2019
When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more

Thriving in a Transformational Time

April 9, 2019
This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more

Lessons From Retail Smarter 2019 – University of ..

April 5, 2019
Occasionally it’s good to go back to school. Last week, I had the opportunity to attend Retail Smarter… Read more

Omnichannel Revolution Requires New Marketing Measureme..

April 4, 2019
The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more

When Season Ticket Holders Don’t Renew

April 2, 2019
Getting repeat customers is the holy grail of most businesses, and what’s better for that than a… Read more

Empower Employees Win Customers

March 20, 2019
Win in the Age of the Customer with Empowered Employees Learn how measurement and analytics can lead… Read more

Does Your Sports Strategy Rely Too Much on GameDay Tact..

March 15, 2019
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more

Tackling Your 2019 Marketing KPIs With a Unified Approa..

March 7, 2019
“How do you really feel about me?” It’s an awkward question in a relationship.  It’s also a… Read more

3 Key Takeaways from The National Grocers Association S..

March 4, 2019
As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more

Former SAS CEO, Jan Carlzon, on Empowered Employees and..

February 21, 2019
My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs.  Everything… Read more

5 Key Takeaways – National Sports Forum 2019

February 19, 2019
I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more