Consumer insights that drive innovation, development and sales.

The 4 Keys To Mastering Path to Purchase

September 10, 2018
Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more

Plantagen, European specialty retailer, announces custo..

September 4, 2018
Retailers seeking an advantage over local competition turn to Nepa’s Consumer Science Platform Stockholm  Nepa, a leading consumer science platform providing customer experience… Read more

Awesomeness in Omnichannel |  Summer 2018

August 21, 2018
As consumers become more connected, some companies are embracing Omnichannel better than others and reshaping the way… Read more

Path to Purchase Webinar With Lindsay Cowan

August 17, 2018
Lindsay Cowan explains how brands can influence shoppers on their increasingly complex paths to purchase goods and… Read more

How to Embrace the Retail Revolution

August 2, 2018
Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more

Psyonix, acclaimed video-game developer, selects Nepa f..

July 31, 2018
Nepa will measure brand KPIs of Rocket League® and Psyonix sponsorships on a continuous basis in five… Read more

Retail Revolution Webinar w/ Matt Nitzberg

July 16, 2018
Are You Prepared For Rapid Changes In Retail? Our resident retail expert Matt Nitzberg is back from… Read more

Path to Purchase – Connecting Dots in the “..

May 31, 2018
Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more

Important Customer Experience Learnings From The CXPA I..

May 22, 2018
It's been two weeks since we've returned from New Orleans where we connected with over 300 other… Read more

Path to Purchase – What’s New and Emerging

May 18, 2018
Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more

Radio Advertising – from Good to Great

May 17, 2018
If you’ve lost sleep wondering how to make your radio advertisements great and missed the recent MTG… Read more

Common mistakes that will make your radio ad flop!

May 17, 2018
Nepa and MTG radio recently analyzed over 170 radio ads on 70 dimensions each to determine what… Read more