Consumer insights that drive innovation, development and sales.

When Season Ticket Holders Don’t Renew

April 2, 2019
Getting repeat customers is the holy grail of most businesses, and what’s better for that than a… Read more

Empower Employees Win Customers

March 20, 2019
Win in the Age of the Customer with Empowered Employees Learn how measurement and analytics can lead… Read more

Does Your Sports Strategy Rely Too Much on GameDay Tact..

March 15, 2019
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more

Tackling Your 2019 Marketing KPIs With a Unified Approa..

March 7, 2019
“How do you really feel about me?” It’s an awkward question in a relationship.  It’s also a… Read more

3 Key Takeaways from The National Grocers Association S..

March 4, 2019
As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more

Former SAS CEO, Jan Carlzon, on Empowered Employees and..

February 21, 2019
My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs.  Everything… Read more

5 Key Takeaways – National Sports Forum 2019

February 19, 2019
I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more

3 Signs Your DIY CX Measurement is Weakening Your CX St..

February 13, 2019
Developing a customer experience strategy is easier said than done. It’s a process that needs to be… Read more

Making good things happen on the omnichannel path to pu..

February 1, 2019
The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more

Brand Health Measurement: Developing Your Brand’s Cor..

November 20, 2018
Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more

The Future of Marketing Mix Modelling

November 9, 2018
Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Natural skincare manufacturer Liz Earle maximizes profi..

November 2, 2018
Data-driven decision-making results in £1,200,000 profit increase Stockholm, Sweden Nepa, a leading Consumer Science company providing customer… Read more