Consumer insights that drive innovation, development and sales.

Blog Post

Striking the right tone has never been more important- ..

March 30, 2020
Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more
Blog Post

Navigating the COVID-19 world

March 20, 2020
Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more
Blog Post

Optimize your marketing budget with Marketing Mix Model..

March 5, 2020
In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more
Blog Post

Brand Tracking is key to increase Brand Awareness

February 24, 2020
The old saying “out of sight – out of mind” is never as true as when it… Read more
Blog Post

What is brand tracking and why is it important?

February 17, 2020
Brand tracking is a vital ingredient in your marketing operations. Imagine setting up target goals, launching large… Read more

Brand tracking – your most valuable marketing too..

February 12, 2020
If you are new to marketing, or have just taken over a brand, then your first order… Read more

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Blog Post

Q&A with Virgin Voyages Dir. of Sailor Experience,..

February 10, 2020
Captain Branson? That’s right - Sir Richard Branson is getting into the cruise business. Virgin Voyages sets… Read more
Press Release

Global lifestyle and clothing brand GANT selects Nepa a..

February 4, 2020
Understand and increase marketing effectiveness through deeper understanding of the market. STOCKHOLM, Sweden (Feb 4th, 2020) –… Read more
Blog Post

CX is a game changer – here is why

January 26, 2020
In an ever-increasing competitive world, companies need to find their forward momentum in something more than traditional… Read more
Blog Post

The Brand Metrics That Actually Matter

November 4, 2019
Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more
Blog Post

The CX Loyalty Metrics that Actually Matter

October 25, 2019
A key challenge of implementing a CX program is demonstrating its value up and down the organization.… Read more
Blog Post

Forrester weighs in on marketing measurement and optimi..

October 16, 2019
We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more