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Does Your Sports Strategy Rely Too Much on GameDay Tact..
March 15, 2019“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more
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Tackling Your 2019 Marketing KPIs With a Unified Approa..
March 7, 2019“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more
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3 Key Takeaways from The National Grocers Association S..
March 4, 2019As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more
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Former SAS CEO, Jan Carlzon, on Empowered Employees and..
February 21, 2019My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs. Everything… Read more
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5 Key Takeaways – National Sports Forum 2019
February 19, 2019I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more
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3 Signs Your DIY CX Measurement is Weakening Your CX St..
February 13, 2019Developing a customer experience strategy is easier said than done. It’s a process that needs to be… Read more
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Making good things happen on the omnichannel path to pu..
February 1, 2019The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more
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Brand Health Measurement: Developing Your Brand’s Cor..
November 20, 2018Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more
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The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Press Release
Natural skincare manufacturer Liz Earle maximizes profi..
November 2, 2018Data-driven decision-making results in £1,200,000 profit increase Stockholm, Sweden Nepa, a leading Consumer Science company providing customer… Read more
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Why Investing In Fan Insights Is a Smart Play
October 24, 2018Sports fans are extremely passionate and typically quick to give you their thoughts about a certain player… Read more
Press Release
Dressmann, Nordic menswear fashion chain, chooses Nepa ..
October 9, 2018Holistic CX measurement solution and extensive retail experience leads to another client partnership Stockholm Nepa, a leading Consumer… Read more