Consumer insights that drive innovation, development and sales.
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Old Clubs Leading the Way with New Fan-driven Approach
July 16, 2019I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago. The Intersport… Read more
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Successful VoC Programs Include Services- and other in..
July 12, 2019Is your Voice of the Customer program speaking to you? Or are you spending more and getting… Read more
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CX and Brand: Better Together
June 26, 2019Whatever happened to Brand? In the rush to embrace customer experience (CX), it’s become something of a… Read more
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CX’s second act – Value Creation
June 18, 2019If you want to know where the CX industry is headed, there is no place better than… Read more
Whitepaper
Shopper-centric P2P Analytics
June 17, 2019Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more
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3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..
June 17, 2019Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more
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Do-it-Yourself CX Software: What you don’t know can c..
June 6, 2019In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more
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7 Trends from the 2019 Path to Purchase Summit
May 29, 2019The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more
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3 Key Takeaways from CXPA’s Insights Exchange 201..
May 29, 2019Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more
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CX: The Art Behind the Science
May 8, 2019CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more
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Brand is back
April 29, 2019For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
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Catch the Second Wave
April 10, 2019When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more