Consumer insights that drive innovation, development and sales.
Brand tracking – your most valuable marketing too..
February 12, 2020If you are new to marketing, or have just taken over a brand, then your first order… Read more
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Q&A with Virgin Voyages Dir. of Sailor Experience,..
February 10, 2020Captain Branson? That’s right - Sir Richard Branson is getting into the cruise business. Virgin Voyages sets… Read more
Press Release
Global lifestyle and clothing brand GANT selects Nepa a..
February 4, 2020Understand and increase marketing effectiveness through deeper understanding of the market. STOCKHOLM, Sweden (Feb 4th, 2020) –… Read more
Blog Post
CX is a game changer – here is why
January 26, 2020In an ever-increasing competitive world, companies need to find their forward momentum in something more than traditional… Read more
Blog Post
The Brand Metrics That Actually Matter
November 4, 2019Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more
Blog Post
The CX Loyalty Metrics that Actually Matter
October 25, 2019A key challenge of implementing a CX program is demonstrating its value up and down the organization.… Read more
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Forrester weighs in on marketing measurement and optimi..
October 16, 2019We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more
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Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
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CX Business Value Starts with Buy In
September 27, 2019By now it’s well established that a CX program, properly executed, can reenergize organizations and transform the… Read more
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The Win-Win Proposition
August 2, 2019Sports teams have an advantage other businesses generally don’t have: an unusually loyal and enthusiastic customer base.… Read more
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Old Clubs Leading the Way with New Fan-driven Approach
July 16, 2019I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago. The Intersport… Read more
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Successful VoC Programs Include Services- and other in..
July 12, 2019Is your Voice of the Customer program speaking to you? Or are you spending more and getting… Read more