Consumer insights that drive innovation, development and sales.
Blog Post
The CX Loyalty Metrics that Actually Matter
October 25, 2019A key challenge of implementing a CX program is demonstrating its value up and down the organization.… Read more
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Forrester weighs in on marketing measurement and optimi..
October 16, 2019We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more
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Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
Blog Post
CX Business Value Starts with Buy In
September 27, 2019By now it’s well established that a CX program, properly executed, can reenergize organizations and transform the… Read more
Blog Post
The Win-Win Proposition
August 2, 2019Sports teams have an advantage other businesses generally don’t have: an unusually loyal and enthusiastic customer base.… Read more
Blog Post
Old Clubs Leading the Way with New Fan-driven Approach
July 16, 2019I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago. The Intersport… Read more
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Successful VoC Programs Include Services- and other in..
July 12, 2019Is your Voice of the Customer program speaking to you? Or are you spending more and getting… Read more
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CX and Brand: Better Together
June 26, 2019Whatever happened to Brand? In the rush to embrace customer experience (CX), it’s become something of a… Read more
Blog Post
CX’s second act – Value Creation
June 18, 2019If you want to know where the CX industry is headed, there is no place better than… Read more
Whitepaper
Shopper-centric P2P Analytics
June 17, 2019Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more
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3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..
June 17, 2019Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more
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Do-it-Yourself CX Software: What you don’t know can c..
June 6, 2019In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more