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Does Your Sports Strategy Rely Too Much on GameDay Tact..


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more
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Tackling Your 2019 Marketing KPIs With a Unified Approa..


“How do you really feel about me?” It’s an awkward question in a relationship.  It’s also a… Read more
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3 Key Takeaways from The National Grocers Association S..


As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more
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Former SAS CEO, Jan Carlzon, on Empowered Employees and..


My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs.  Everything… Read more
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5 Key Takeaways – National Sports Forum 2019


I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more
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3 Signs Your DIY CX Measurement is Weakening Your CX St..


Developing a customer experience strategy is easier said than done. It’s a process that needs to be… Read more

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Making good things happen on the omnichannel path to pu..


The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more
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Brand Health Measurement: Developing Your Brand’s Cor..


Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more
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The Future of Marketing Mix Modelling


Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
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Natural skincare manufacturer Liz Earle maximizes profi..


Data-driven decision-making results in £1,200,000 profit increase Stockholm, Sweden Nepa, a leading Consumer Science company providing customer… Read more
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Why Investing In Fan Insights Is a Smart Play


Sports fans are extremely passionate and typically quick to give you their thoughts about a certain player… Read more
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Dressmann, Nordic menswear fashion chain, chooses Nepa ..


Holistic CX measurement solution and extensive retail experience leads to another client partnership Stockholm  Nepa, a leading Consumer… Read more

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