In the News

A study about the future of journalism


Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more
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Customer centricity – the real stuff


Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this… Read more
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Get personal and monetize your customer data


Zoom in on the individual consumer A consumer centric approach is not just a passing fad that… Read more
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Of course you should automate your insights work


Actions speak louder than words as we keep talking a lot about creating customer-centric organizations and the… Read more

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Customers decide what lives or dies – building to..


Towards customer-centric growth in a drive to achieve goals, organizations tend to lose sight of who their customers… Read more